Bold-faced, with a hyphen and ending in the
adjectival, was coined by Shakespeare in Henry VI, Part I, when Lord Talbot,
rescuing his son on a French battlefield, spoke of his "proud desire of
bold-faced Victoria. " It was picked up in the 19th century by typesetters to
describe a type — like Clarendon, Antique or a thick version of Bodoni — that
stood out confidently, even impudently, from the page. The adjective was used in
an 1880 article in The New York Times (we were hyphenated then) : "One
of the handbills" distributed by the Ku Klux Klan, noted a disapproving
reporter, was "printed in bold-faced type on yellow paper".
Newspaper gossip columnists in the 30’s, to catch the reader’s eye, began
using this bold type for the names that made news in what was then called "care
society" (in contrast to "high" society, wh A. Shakespeare B. Lord Talbot C. Clarendon, Antique D. the editor of The New York Times
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