试卷详情
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BFT考试(全国出国培训备选人员外语水平考试)-11
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[填空题]Coca-Cola Classic
In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink. (1) The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product." (2) Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly $4 million to taste-test its new product on 200,000 consumers. (3) When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over
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[填空题]Happy 75th Birthday, Social Security
1. On its 75th anniversary Social Security is once again under attack and so are its defenders. Those who would axe benefits are spreading myths designed to make you think there is a looming crisis. Well, it is just not true. The stark reality is that it will be several decades before the program encounters any financial problems. The program’s trust fund will have a $4.3 trillion surplus by 2023, and can pay all its obligations for decades to come. And strengthening Social Security is easy—making the very rich pay their fair share by lifting the cap on contributions by the wealthy would allow the program to pay all its obligations indefinitely.
2. Social Security was a centerpiece of FDR(Franklin Delano Roosevelt)’s New Deal reforms that helped this country recover from the Great Depression. These programs provided Americans a measure of dignity and hope and lasting security against the vicis
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[单项选择]Corzine’s Downfall
The collapse this week of the broker-dealer MF Global and the due punishment of its chief executive Jon Corzine, who resigned Friday, have been and will be put to many political and rhetorical purposes. MF Global’s bankruptcy has been called, possibly, the first domino in a potential collapse of the European banking system; in this rendering, it’s a rough analog to the failure, in the spring of 2008, of Bear Srearns, which warned the chaos of autumn. It might well be cast as a stimulus for more government regulation, or smarter regulation; to some, it might even be a case study in overregulation. Every rationale for regulation seems to contain, as yang to its yin, an argument that regulation is actually to blame.
Corzine’s downfall is an update on Icarus, all illustration of arrogance. It reminds us that leverage kills, that it is dangerous to pick up nickels in front of a steamroller, that risk is risky, that p
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[单项选择]As Oil Declines, So does America
More than 100 years ago, America’s first great economic (26) abroad was spearheaded by its giant oil companies, notably John D. Rockefeller’s Standard Oil Company. These companies (27) powerful beachheads in Mexico and Venezuela, and later in parts of Asia, North Africa and, of course, the Middle East. (28) they became ever more dependent on the extraction of oil in distant lands, American foreign policy began to be (29) around acquiring and protecting US oil concessions in major (30) areas.
With World War Ⅱ and the Cold War, oil and US national (31) became thoroughly intertwined. After all, the United States had prevailed over the Axis (32) in significant part because it possessed vast reserves of domestic petroleum, while Germany and Japan lacked them, depriving their forces of vital (33) supplies in the final years of the war.