试卷详情
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剑桥商务英语高级-51
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[填空题]
· Read the article below about corporate downsizing.
· For each question 31-40, write one word in CAPITAL LETTERS.
{{B}}Crazy Downsizing{{/B}}
In recent years corporate downsizing has been on the rise throughout the world. Downsizing is reducing costs by dismissing employees and reassigning their duties to the employees who remain. They usually call it restructuring, rightsizing, reallocating resources, or job separation. They sometimes use dieting metaphors like "trimming the fat" "getting lean and mean," or "shedding weight." Whatever the euphemism, employees affected by these practices know what the words mean to them: {{U}} (31) {{/U}}. And no "kinder, gentler" words can de much to alleviate the anxiety and distress that come{{U}} (32) {{/U}}losing a job.
In their quest to lower costs to stay competitive, companies often wield the ax with little or no rega
- [填空题]
· Read the text below about supplier.
· In most of the lines 41-52, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some. lines, however, are correct.
· If a line is correct, write CORRECT.
· if there is an extra word in the tine, write the extra word in CAPITAL LETTERS.
41. Developments in the "suppliers" environment can have a substantial effect on
42. the company’s marketing operations. Marketing managers need to watch at price trends
43. of their key outputs. Rising costs of sugar or cocoa may be force Hershey to raise its
44. prices or shrink its candy-bar sizes, neither step probably hurting Hershey’s
45. sales. Marketing managers are equally concerned with supply availability. In supply
46. shortages, labor strikes, and other events can prevent with fulfilling delivery promises
47. and lose sales in the short run and damage customer goodwill in the long
- [简答题]· What do you enjoy most about your work · Do you have any hobbies · How did you become interested in reading
- [简答题]You are the chief buyer for a chain store. You Know this salesperson well. He introduces a new product to you. Find out: · The wholesale price of the product. · What kinds of customers the product would appeal to. · Where the product is manufactured.
- [简答题]Question 1 · Write a short report about business dinner manners. · Write 120-140 words on the separate answer paper provided.
- [填空题]
TASK TWO—DISADVANTAGE
· For questions 18—22, match the extracts with the disadvantages, listed A—H.
· For each extract, choose the disadvantage stated.
· Write one letter (A—H) next to the number of the extract.
A Unlimited liability
B Short length of life
C Limited source of funds
D Difficulties in withdrawing
E Unfair profit-sharing for new partners
F Limited management
G Limited employee skills
H Owner conflict
- [填空题]
{{B}}PART ONE{{/B}}
· You will hear a business presentation about 3 simple selling tactics.
· As you listen, for questions 1—12, complete the notes, using up to three words or a number.
· You will hear the recording twice.
{{B}}SELLING TACTICS{{/B}}
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to m
- [单项选择]
· Read the following extract from an article about French bank and answer the questions.
· For each question 15-20, mark one letter A, B, C or D for the answer you choose.
- [填空题]