试卷详情
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2005全国电子商务师电子商务英语真题(暂缺答案)
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[简答题]Passage 3
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (eBay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emer
A. A. a paper discussing digital revolution
B. an introduction to a book
C.a book on digital revolution
D.an overview of a paper
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[填空题]做广告 v. a____________
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[单项选择]____________ that new information to anyone else but the sergeant.
A. They asked him not to give
B. They asked him to don’t give
C. They asked him no give
D. They asked him to no give
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[简答题]我们要用历史的观点去看待这些事情。 (perspective)
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[单项选择]Guest houses were used to receive ____________.
A. foreign guests
B. foreign students
C. only the rich
D. sightseers
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[单项选择]That terrible day will be ____________ in the children’s memory.
A. enclosed
B. lodged
C. walled
D. embedded
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[填空题]清楚的,明显的 a. d____________
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[填空题]transfer funds
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[填空题]领地,领土;范畴 n. d____________
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[填空题]prototype
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[单项选择]We allowed the warm water to ____________ us.
A. clasp
B. contain
C. embrace
D. join
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[简答题]Passage 1
During the earlier part of this century, most cities and small towns had many “guest houses”. There were large private homes with rooms that could be rented to visiting travelers. Guest houses were warm and friendly places where you often could have a home — cooked meal, a clean room and bath. Today , unfortunately, few guest houses remain. They have been replace by motels(汽车旅客旅馆), which offer the traveler modern conveniences such as television in the rooms and frequently the use of a swimming pool.
Some guest houses can still be found, however, particular in small towns. When you can find them, these places offer travelers a good expensive place to stay at.
A. A.there were many guest houses in most cities but not any in most small towns
B.there were not only many guest houses but also many motels in most cities and small towns
C.there were many guest houses not only in most cities but also in most small towns
D.there were many motels in most cities and most small towns
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[简答题]Not all pain sufferers are 21 . Some people with mild shoulder soreness, for example, simply wait a few days for the stiffness to go 22 . Others consult the family doctor. Still others may 23 acupuncture (针灸). Acupuncture has been practiced in China for more than 2,600 years, but in all that time no one thought to 24 a portable gizmo (小发明) that could replicate (重复) the sensation of needles gently , piercing one’s skin to neutralize pain.
Now an Australian device company, acuhealth Ltd. has developed a handheld, needlefree device that 25 the ancient art of acupuncture with advanced electronics. The product, named acuhealth and invented by Dr. Dean Richards, uses a nice-volt battery to produce mild electric impulses, 26 the user applies to certain “tension-relief points” 27 his body. It does not puncture or penetrate the skin in any 28 .
The device provides relief from general pain, stress, sore backs and headaches.
29 the pressure poin
A. A.like
B. likely
C. alike
D. same
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[填空题]无疑,肯定,毋庸置疑 adv. u____________
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[填空题]比较,对照 v. c____________
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[简答题]你的错误可能导致严重的后果。(arise)
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[填空题]billboard
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[简答题]Passage 2
People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.
For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.
Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with
A. A.the people of 65 years old
B.the people over 65 years of age
C.the people between 60 and 65 years old
D.the retired people
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[填空题]end user
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[单项选择]Which of the following is not true
A. The travelers who live in motel can often swim in its swimming pool.
B. In a motel, each apartment is furnished with TV set.
C. Guest houses can hardly be seen anywhere today.
D. Even today the guest houses are still comfortable to live in
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[简答题]那机会太好了,不能错过。(too. . . to. . . )
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[单项选择]The furniture in her room is quite different from ____________ in the exhibition hall.
A. that
B. that one
C. these
D. those ones
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[单项选择]Nothing but contempt is due to those people who ask us to ____________ to unmerited oppression.
A. submit
B. obey
C. propose
D. comply
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[填空题]批评的;危急的;决定性的 adj. c____________
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[填空题]获得成功,达到目的 adv. s____________
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[单项选择]The nurse being out, who is ____________ the children instead.
A. tend to
B. to tend
C. tended
D. to be tended for
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[单项选择]The story sounds ____________.
A. to be true
B. as true
C. being true
D. true
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[填空题]不可避免的 adj i____________
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[单项选择]After his troubles, he’s now in ____________ comfort.
A. relative
B. constant
C. relevant
D. fair
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[填空题]individual spending habits
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[单项选择]This book is ____________ to be put into that envelop.
A. big enough
B. so big
C. very big
D. too big
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[单项选择]In the last paragraph, what Wind said means ____________.
A. companies should try their best to meet the digital consumers’ demands and expectations
B. it will be more and more difficult for companies to earn profit in e-business
C. most of the companies in e-business are at a loss
D. digital consumers’ decision to buy depends largely on others’ evaluat
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[填空题]一致;一贯;相符 adv. c____________
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[单项选择]It is a pity that ____________.
A. there are very few guest houses now
B. there are still so many guest houses now
C. there are a great number of motels now
D. there are more motels than guest houses now
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[填空题]定居;居住 v. r____________
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[单项选择]Compared with traditional customers, the emerging cyber consumers ____________.
A. are more difficult to satisfy
B. have less knowledge about business
C. have more problems with prices
D. are less willing to buy products and services
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[填空题]bandwidth
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[填空题]繁荣 n. p____________
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[单项选择]Senior citizens are gaining social influence because ____________.
A. the number of senior citizens is growing and because senior citizens are more active
B. they do more work now
C. their average life span is longer
D. senior citizens have experience
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[单项选择]English ____________ all over the world.
A. is teaching
B. is taught
C. teaches
D. teaching
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[填空题]customer service
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[填空题]外面的,位于某物外表 adj. e____________
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[填空题]shipping method
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[简答题]保罗在数学上取得了好成绩。(achieve)
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[单项选择]People used to think that the earth was flat, ____________
A. usedn’t it
B. wasn’t it
C. don’t they
D. didn’t they
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[单项选择]The Pearl River’s flow into the sea is only ____________ to that of the Yangtze.
A. the second
B. a second
C. second
D. seconds
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[单项选择]You will be late ____________ you leave immediately.
A. unless
B. until
C. if
D. or
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[填空题]monitor
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[简答题]It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc.estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.
One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:
Management/People: The single most vita
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[填空题]细查;扫视 v. s____________
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[填空题]human resources
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[填空题]discounted price
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[单项选择]“All ____________ present and all ____________ going on well,” our monitor said.
A. is…is
B. are…are
C. are…is
D. is…are
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[简答题]那将给你以极大的竞争优势。(advantage)
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[单项选择]Everything seems all right, ____________
A. doesn’t it
B. won’t it
C. don’t they
D. hasn’t they
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[填空题]strategic objective
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[填空题]尝试,试图,努力 v. & n. a____________
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[单项选择]The meeting between the mother and her son was ____________ indeed.
A. dramatic
B. grand
C. theatrical
D. characteristic
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[单项选择]One warning ____________ to stop her doing it.
A. sufficed
B. suffered
C. suggested
D. provided
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[填空题]solution
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[填空题]智力;情报 n. i____________
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[填空题]IP address
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[单项选择]Many senior citizens ____________.
A. are enjoyable
B. live together with their families
C. feel unproductive, lonely and unsafe
D. feel safe in big cities
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[单项选择]I spent a very ____________ hour in the library.
A. productive
B. creative
C. predictive
D. profitable
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[填空题]exploit
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[单项选择]“Where is my notebook” “____________”.
A. Here is it
B. Here it is
C. It here is
D. It is here
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[单项选择]-What can I do for you
-I’d like to take ____________ these tomatoes.
A. two dozen of
B. two dozen
C. two dozens
D. two dozens of