Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl," the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. "Potato chips are a snack food for the world," said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato Chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U. S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously
A. consumers worldwide today are attracted by global brands
B. local brands cannot compete successfully with American brands
C. products suiting Chinese consumers' needs bring more profits
D. products identified as American will have promising market value
Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl," the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. "Potato chips are a snack food for the world," said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato Chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U. S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously
A. Its products used to be popular among overseas consumers.
B. Its expansion has caused fierce competition in the snack market.
C. It gives haft of its annual profits to its parent company.
D. It needs to turn to tire world market for development.
Passage Five Danny was just tired about the way things were going. His mom came to the school and went on and on about Rick Jackson. It seemed that she would never stop talking. "Somebody’s got to stop that boy!" she was shouting. "Rick’s troubling everybody in the neighborhood. And he loves to pick on little boys like Danny." Mrs. Green, Danny’s teacher, was concerned a lot. "I didn’t know that Danny was being picked on," she answered. "He’s never said anything about this to me!" Mrs. Green looked at Danny. "How long has this been going on" she asked. Danny could only shake his head and look at the floor, He knew if he said a word about this, he would have trouble after school. Danny hadn’t said anything about the problem because he wanted to do things with the boys in the neighborhood. After all, most of them were nice to him. He hated to leave the gang just because of Rick. Maybe the t
A. was tired of the school and his friends
B. had no friends at all
C. was not sure what he should do with the problem
D. made some new friends in the neighborhood
Passage Five Read the following information about different pen pals. 1. Mary, 24 years old, comes from Scotland and would like to find a pen pal who comes from East Europe. She likes playing the piano and listening to jazz music. She is interested in history but does not like discussing politics. 2. Kim Lee, 19 years old, comes from Seoul, South Korea. Kim loves travelling and hopes to visit Great Britain in the future. He would like a pen pal who is interested in discussing the differences between life in Europe and life in Asia. He loves listening to pop music and playing football in his free time. 3. Pietro, 42 years old, comes from Argentina. He is a businessman and would like to find a pen pal who is also a businessperson and lives in North America. He is married with three children and likes using the Internet in his free time. 4. Helga, 33 years old, comes from Germany and speaks French, English and Russian. She would like a pen pal who is interested in exchanging
A. Mary
B. Kim Lee
C. Pietro
D. Helga
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