Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it’s only too easy to see what they mean. A dictionary definition of the media is mass communication, e.g. the press, television, radio. The media sees its main purpose as giving the public news. Naturally to provide the public with news, the media has first to gather it. The whole function and purpose of the media, then, seems to depend on the word "news", but more important, on how the word is interpreted.
The media like any big business venture today is an extremely competitive world of its own. In providing material for its public it has constantly to make sure it serves the right diet. No public will waste time on your paper or your TV channel otherwise. The sad truth is that there seems only one way to catch an audience—hit them right between the eyes. What started as a mild tap has now become a sledgehammer blow that goes by the na
A. use physical violence.
B. give them cooking recipes.
C. report violent happenings.
D. make them unhappy.
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