[单项选择]

The brand name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and ’bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, tile name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat ,for instance, is very easy to remember. Finally, the name should be
A. Being easy to remember.
B. Having lots of advertisements.
C. Gaining support from associations.
D. Showing the benefits customers can have.

[单项选择]

The brand name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and ’bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, tile name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat ,for instance, is very easy to remember. Finally, the name should be
A. To tell how difficult it is to make a good brand name.
B. To compare different ways of choosing brand names.
C. To recommend some popular brand names.
D. To introduce what a good brand name is.

[单项选择]

The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want.
A. To show that a good brand name is significant for a company.
B. To tell readers that they are important and popular terms.
C. To introduce some well-known brand names to readers.
D. To explain why those companies are successful.

[单项选择]Preliminary estimation puts the figure at around $110 billion, ______ file $160 billion the President is struggling to get through the Congress.
A. in proportion to
B. in reply to
C. in relation to
D. in contrast to

[单项选择]Puts into overall Change control include all of the following EXCEPT______.
A. project management plan
B. change requests
C. change control meetings
D. work performance information

[单项选择]The value the student puts on correct speech habits depends upon ______.

[单项选择]From the very beginning, the author puts it clearly that acting is a profession ______.


A. sought after by too many
B. too difficult for young people
C. for ambitious people only
D. for young people only

[单项选择]Mother always puts the knife beyond the reach of the kids lest they ______ it.


A. had taken
B. took
C. would take
D. should take

[单项选择]What will NOT happen if the employer puts too much pressure on the employees by using the monitoring system
A. The employees will have more freedom.
B. The employees will accept the performance rating better than the computer monitoring.
C. Many employees will frequently stay away from their work.
D. More employees will leave the company.