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At last weekend’s consumer-electronics show in Las Vegas, digital convergence arrived with a vengeance. Among the avalanche of new products were lots of mobile phones. Those fitted with digital cameras and camcorders are hardly new, but they now take even better pictures. Others can be used to play three-dimensional video games. Download movies, watch live TV (and record it during an incoming call), operate home-security systems and listen to music files downloaded from the internet. More marvels are on the way. In the midst of this frenzy of new and unfamiliar gizmos, product features would seem to count for everything. But companies in the hypercompetitive electronics industry are discovering something unexpected, and curious: brands matter almost as much as dazzling new technology.
One of the clearest demonstrations of this is South Korea’ s Samsung Electronics, which made a big splash this year in Las Vegas. Samsung was once best know
A. the location of production carried much weight.
B. brand has always exercised its decisive role.
C. great changes used to take place in markets.
D. a guarantee of quality equals a strong brand.
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