Traditionally, the largest corporations have opted for the passive approach, without ever thinking about their visual identity and diverse imagery.()
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(public relation).
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U.S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs
A. rigid in thinking
B. interested in world financial affairs
C. like people from the provinces
D. limited in outlook
Text 2
Traditionally, the study of history has had fixed boundaries and focal points -- periods, countries, dramatic events, and great leaders. It also has had clear and firm notions of scholarl procedure: how one inquires into a historical problem, how one presents and documents one’s findings, what constitutes admissible and adequate proof.
Anyone who has followed recent historical literature can testify to the revolution that is taking place in historical studies. The currently fashionable subjects come directly from the sociology catalog: childhood, work, leisure. The new subjects are accompanied by new methods. Where history once was primarily narrative, it is now entirely analytic. The old questions "What happened" and “How did it happen” have given way to the question "Why did it happen Prominent among the methods used to answer the question "Why" is psychoanalysis, and its use has given rise to psychohistor
A. presenting their material in chronological order
B. producing a one-sided picture of an individual's personality and motivations
C. uncovering alternative explanations that might cause them to question their own conclusions
D. offering a consistent interpretation of the impact of personality on historical events
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