It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity of delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A- study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of
A. they hate to see any changes in things they are familiar with
B. the unit price for a product often rises as a result
C. they have to pay for the cost of changing package sizes
D. this entails an increase in the cost of packaging
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