Passage Four
When an icon (偶像) lasts for more than a century, there is a reason. But what is it about the teddy bear that makes it a lasting symbol in our society Trends experts say that when an icon is rooted in reality, when people grow to love it, and when it represents something larger, it tends to last.
America’s affair with the teddy bear began in the fall of 1902 when then-President Theodore Roosevelt went on a bear hunting trip in the South. He had no luck till the fifth day when he spotted a bear and raised his rifle to shoot--then lowered it when he saw a baby bear in the line of fire, eating honey from its paws. Roosevelt is reputed to have said, "I don’t shoot baby bears." Another story has Roosevelt refusing to shoot a wounded bear.
Washington Post cartoonist Clifford Berryman depicted the bear incidents and began using bears in many political cartoons on many subjects. Soon toy and novelty makers started creating
A. Eliminating inequality among people of different background.
B. Providing a cozy home to those who long for it.
C. Taking people's mind temporarily off the danger and meanness of the modem world.
D. Helping people better express themselves in writing greeting cards.
Passage Four
When an icon (偶像) lasts for more than a century, there is a reason. But what is it about the teddy bear that makes it a lasting symbol in our society Trends experts say that when an icon is rooted in reality, when people grow to love it, and when it represents something larger, it tends to last.
America’s affair with the teddy bear began in the fall of 1902 when then-President Theodore Roosevelt went on a bear hunting trip in the South. He had no luck till the fifth day when he spotted a bear and raised his rifle to shoot--then lowered it when he saw a baby bear in the line of fire, eating honey from its paws. Roosevelt is reputed to have said, "I don’t shoot baby bears." Another story has Roosevelt refusing to shoot a wounded bear.
Washington Post cartoonist Clifford Berryman depicted the bear incidents and began using bears in many political cartoons on many subjects. Soon toy and novelty makers started creating
A. Teddy Bear and President Theodore Roosevelt.
B. The History of Teddy bear.
C. Teddy Bear and the Booming of Toy Industry.
D. Teddy bear, the Icon That Will Endure.
Passage Four
When Franklin D. Roosevelt was elected President of the United States in 1932, not only the United States but also the rest of the world was in the throes of an economic depression. Following the termination of World War I, Britain and the United States at first experienced a boom in industry. Called the roaring Twenties, the 1920s ushered in a number of things--prosperity, greater e quality for women in the work world, rising consumption, and easy credit. The outlook for American business was rosy.
October 1929 was a month that had catastrophic economic reverberations worldwide. The American stock market witnessed the "Great Crash," as it is called, and the temporary boom in the American economy came to a standstill. Stock prices sank, and panic spread. The ensuing unemployment figure soared to 12 million by 1932.
Germany in the postwar years suffered from extreme deprivation because of burdensome compensation it was obliged
A. Deficiency
B. Scarcity
C. Removal
D. Denial
Passage Four
Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as
A. optimistic
B. unconcerned
C. enthusiastic
D. positive
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