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Car makers have long used sex to sell their products. Recently, how. ever, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the n
A. poverty,
B. extinction.
C. revolution.
D. evolution.
Text 1
Car makers have long used sex to sell their products. Recently, how. ever, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the n
A. BMW's emphasizes technological revolution more explicitly.
B. Renault's proves to be more successful.
C. Renault's provides more delicate messages than BMW's.
D. BMW's employs the metaphor of DNA while Renault's doesn't.
Two main techniques have been used for training elephants, which we may call respectively the tough and the gentle. The former method simply consists of setting an elephant to work and beating him until he does what is expected of him. Apart from any moral considerations this is a stupid method of training, for it produces a resentful animal who at later stage may well turn into a man-killer. The gentle method requires more patience in the early stages, but produces a cheerful, good-tempered elephant who will give many years of loyal service.
The first essential in elephant training is it assigns to the animal a single mahout who will be entirely responsible for the job. Elephants like to have one master just as dogs do; and are capable of a considerable degree of personal auction. There are even stories of half trained elephant calves who have refused to feed and pained to death when by some unavoidable circum stance they have been deprived of their own trainer. Such ext
A. early financial returns
B. their willingness to obey their trainers
C. the avoidance of anxiety in the elephant
D. that elephants are difficult to keep
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