Text 4
Niall FitzGerald would have liked to leave Unilever in a blaze of glory when he retires at the end of September. The co-chief executive of the Anglo-Dutch consumer-goods group was one of the godfathers of Unilever’s "Path to Growth" strategy of focusing on its brands, which was launched live years ago. But the plan failed to deliver on many of its promises. On September 20th, Unilever warned that it would not report its promised double-digit growth in profits this year.
It is a tough time for producers of branded consumer goods. Unilever and its competitors have to cope with pressure on prices and stiff competition from supermarkets’ own brands, Colgate-Palmolive warned of lower profits on the ’same day, Nestle recently disappointed investors with its latest results. Even so, Unilever admits the bulk of its troubles are self-inflicted. The "Path to Growth" strategy aimed to make the firm more efficient. Unilever
A. not unrealistic.
B. generally acceptable.
C. short of logic.
D. basically erroneous.
Text 4
Niall FitzGerald would have liked to leave Unilever in a blaze of glory when he retires at the end of September. The co-chief executive of the Anglo-Dutch consumer-goods group was one of the godfathers of Unilever’s "Path to Growth" strategy of focusing on its brands, which was launched live years ago. But the plan failed to deliver on many of its promises. On September 20th, Unilever warned that it would not report its promised double-digit growth in profits this year.
It is a tough time for producers of branded consumer goods. Unilever and its competitors have to cope with pressure on prices and stiff competition from supermarkets’ own brands, Colgate-Palmolive warned of lower profits on the ’same day, Nestle recently disappointed investors with its latest results. Even so, Unilever admits the bulk of its troubles are self-inflicted. The "Path to Growth" strategy aimed to make the firm more efficient. Unilever
A. will abandon the focus on brands.
B. will face a tough situation.
C. will acquaint himself with tricky tactics.
D. will hold on "Path to Growth" strategy.
Text 2
Who would have believed it7 After what seems like an eternity of tantalizing hype about "high-definition" television, the first digital sets are actually on their way to the market. This much anticipated debut would seem to be terrific news for tube lovers. As promised, the sets deliver super-sharp digital pictures, wide-format movie-style screens and magnificent stereo surround sound.
So should everybody rush out to buy one Well... maybe not. HDTV’s obvious advantages over conventional sets are offset by significant disadvantages. For openers, there’s the price tag. Sony’s small set, with a 34-in screen, lists for a fairly large $ 8,999. Prices will eventually drop, of course, but Bill Mannion, general manager of Panasonic’s TV division, acknowledges, "It’s going to be a while, maybe years before most consumers can afford HDTV."
Even if you’re a gadget freak with deep pockets, you may t
A. be likely to accept HDTV.
B. still think about lines of resolution of the programs.
C. buy HDTV, but with hesitation.
D. easily understand what HDTV is.
Text 4
Britain’s bosses would have you believe that business in Britain is groaning under red tape and punitive tax levels, inhibiting enterprise and putting British firms at a disadvantage compared with overseas competitors.
As usual, reality paints a far different picture from the tawdry image scrawled by the CBI and Tory frontbenchers. Not only do British businesses pay lower levels of corporation tax than their counterparts abroad but they benefit from the most savage legal hamstringing of trade unionism.
But boardroom fat cats in Britain have one further advantage over their competitors, which is their total inability to feel any sense of shame.
The relatively poor performance since the 1990s of pension investment funds, overseen by the top companies themselves, has brought about a wide-ranging cull of occupational pension schemes. Final salary schemes have been axed in favour of money purchase or have been barred to new employees
A. A gloomy future is awaiting the working people.
B. Employees' concern over the schemes is unwarranted.
C. There is also something positive for the employees.
D. Directors don't care sufficiently for the employees' benefits.
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