[单项选择]Targeting children for advertising is controversial because children ______.


A. are unable to analyze and judge advertisements
B. are unable to give consent since they are too young
C. often give off information that may be dangerous to them
D. are not ready to evaluate advertisements or information requests

[单项选择]Many advertisers defend the targeting of children because ______.


A. no actual sales take place
B. it is up to parents to monitor their children
C. children understand what an advertisement is trying to do
D. children are provided a game in return for the information

[单项选择]Which film is for children


A. THE WILD(U)
B. RENT(2)
C. both A and B

[单项选择]What does the author think of the advertising


A. It is easy to believe.
B. It is not easy to believe.
C. It is good.
D. It is good to guide the peopl

[单项选择]Advertising is different from other forms of communication ______ the advertisers pay for the message to be delivered.
A. in order that
B. where
C. in that
D. in the way

[单项选择]Businessmen include the costs of advertising in the prices of the goods and service sell.


A. 商人将广告的费用，商品价格以及他们的销售服务都计算出来。
B. 商人将广告的成本包括在商品的价格中，然后计算服务费。
C. 商人将广告费用纳入他们所售商品及所提供服务的价格中。
D. 商人将广告支出包括进价格中， 出售的货物还包括服务费。

[单项选择]Advertising is distinguished from other forms of communication______ the advertiser pays for the message to be delivered.


A. whereas
B. in that
C. in which
D. because of

[单项选择]He claims that advertising today tends to portray women in traditional roles such as cooking or taking care of the baby.
A. depict
B. advocate
C. criticize
D. analyze

[单项选择]Advertising is intended to appeal to consumers, but it does not force them to buy the product.（）
A. 广告的目的是吸引顾客，但它不强迫他们购买产品。
B. 广告不是逼迫顾客。而是吸引顾客购买产品。
C. 广告的目的是不强迫顾客购买产品，恳求顾客光顾。
D. 广告意在吸引顾客，而不是强迫顾客。

[单项选择]Direct advertising ______.
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers

[单项选择]One of the qualifications we need in advertising is an original mind.
A. experiences
B. talents
C. education
D. requirements

[单项选择]Advertising can be a service to the customer. This is true when advertisements give liable information about the goods ______.


A. advertised
B. being advertised
C. to be advertised
D. having been advertised

[单项选择]Advertising's primary objective is to presell a product, that is, to convince consumers to purchase an item before they are actually see and inspect it.

[单项选择]Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in the breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.Which of the following statements could best summarize the main idea of the passage ______
A. Children are interested in some packages of products.
B. Package is one of the important ways of advertising.
C. People prefer to buy the products in plain containers.
D. The size of a package usually motivates a buyer.

[单项选择]As the children become financially independent of the family, the emphasis on family financial security will shift from protection to saving for the retirement years.（）
A. 因为孩子们已经与家庭脱离了经济关系，家庭经济得到保障，将从以保护为主过渡到为退休生活而储蓄。
B. 由于孩子们在经济上从家庭中独立出来，家庭经济保障的重心将从保护转移到为退休后的生活储蓄。
C. 随着孩子们在经济上从家庭中脱离出来，家里的财政安全主要靠退休工资，而不是保护措施。
D. 因为孩子们已经不负担家庭，家里在经济上主要靠退休工资，而不只是保护老人。

[单项选择]Researchers said Monday that having more children will run more risks of developing______.


A. heart disease
B. blood deficiency
C. family or financial problems
D. high levels of fat in blood