Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. would be
B. prosperous
C. rich
D. old
Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers
Passage Two
American has long been considered the land of opportunity by those from other countries. Americans, too, believe that the United States provides almost limifiess opportunity for those who want to open businesses on their own.
Today, Americans are still fond of trying their hand at becoming small business people, even though only one out of two survives the first two years. Many of these people start their businesses for the wrong reasons: to get away from the paper work of their present jobs or to exchange the responsibility of their present jobs for freer life styles. But more, not less, paper work and responsibility come with ownership of a small business. John Shuttleworth, owner of the recently successful life-ecology news magazine Mother Earth, reports having had to work sixty hours straight in order to bring out the first issue.
John Shuttleworth waited years after conceiving the idea for Mother Earth before he attempted to put out
A. borrowed money
B. waited for a good time to open his business
C. developed an inadequate plan
D. studied, prepared a plan, and trained himself
Passage Two
Clifford Stoll ran a computer system in Berkeley, California. As a system administrator, he kept a close eye on the records. One day, Stoll found something strange in the payment record. There was a 75 cents mistake. One of the thousands of users had used the system for 75 cents worth of time and not paid for it.
It might sound like very little money to worry about. But that 75 cents was the first clue Stoll had to a much bigger problem--that a hacker had broken into Stoll’ s computer system. Who was it Stoll spent the next year trying to find out. During that time the hacker used the system in Berkeley as a starting point to break into military computer systems all over the United States.
Stoll had to keep track of the hacker’s activities on the computer without the hacker’ s knowing someone was watching him. Stoll even made up huge files of false information so the hacker would have lots to read. When the hacker spent
A. was a sign that someone had broken into Stoll' s system
B. would cause serious health problems
C. would make Stoll a very rich man
D. was found out by a Berkeley student
Passage Two
There are thousands of different languages in the world. Everyone seems to think that his native (本国的) language is the most important one, as it is their first language. For many people it is even their only language all their lives. But English is the world’s most widely used language.
As a native language, English is spoken by nearly three hundred million people: in the U. S. , Eng land, Australia and some other countries.
For people in India and many other countries, English is often necessary for business, education, information and other activities. So English is the second language there.
As a foreign language, no other language is more widely studied or used than English. We use it to listen to the radio, to read books or to travel. It is also one of the working languages in the United Nations and is more used than the others.
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