Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse: market segments, specially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操)or running. The executives also poing out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company&
A. its supply of products fell short of demand
B. too many distributors would cut into its profits
C. the reduction of distributors could increase its share of the market
D. it wanted to enhance consumer confidence in its products
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse: market segments, specially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操)or running. The executives also poing out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company&
A. A company should not sell its high quality shoes in discount stores.
B. A company should not limit its distribution network.
C. A company should do follow-up surveys of its products.
D. A company should correctly evaluate the impact of a new craze on the market.
我来回答: