[单项选择]To be successful, a business needs to be aware of its ___________ and weakness as com- pared with its opponents.
A. virtue
B. merit
C. strength
D. advantage

[填空题]To be a successful business owner, you must know your market.
Your business won’t succeed just because you want it to succeed.
Determining if there is a market for your products or service is the
most critical item of planning. Once you decide your product or (1)______
service, you must analyze your market—a process involved (2)______
interviewing competitors, suppliers and new customers. Market
research is extremely beneficial; information gathered can increase (3)______
your profit potential. Before you begin researching your market,
however, you should take a brief, and close look at your product or (4)______
service from an objective standpoint. You should ask yourself the
following question: Is this product or service in constant demand (5)______
Can I create a demand for my product or service to insure a profit (6)__

[单项选择]I am a successful business entrepreneur ______ to return to a large organization after years of running my own company.
A. who seeking
B. seeking
C. is seeking
D. who seek

[单项选择]TEXT B Every business needs two things, says Skullcandy CEO Rick Alden: inspiration and desperation. In 2001, Alden had both. He’d sold two snowboarding businesses, and he was desperately bored. But he had an idea: He wanted to make a new kind of headphone. “I kept seeing people missing their cell phone calls because they were listening to music,” he explains. Then I’m in a chairlift（索道）, I’ve got my headphones on, and I realize my phone is ringing. As 1 take my gloves off and reach for my phone, I think, “It can’t be that tough to make headphones with two plugs, one for music and one for your cell phone.” Alden described what he wanted to a designer, perfected a prototype, and outsourced（外包）manufacturing overseas. Alden then started designing headphones into helmets, backpacks - anywhere that would make it easy to listen to music while snowboarding. “Selling into board and skate shops wasn’t a big research effort,” he explains. “Those were the only guys I knew!” Alden didn’t want
A. was no longer in snowboarding business.
B. had no other business opportunities.
C. was very fond of modern music.
D. saw an inconvenience among mobile users.

[单项选择]Their business was successful as they now had a compatible board of directors.（　）
A. experienced
B. competitive
C. harmonious
D. powerful

[单项选择]His business was very successful, but it was at the （　） of his family life.
A. consumption
B. credit
C. exhaustion
D. expense