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When executives at Google went looking for Wall Street investment bankers to underwrite the company’s massive initial public offering, they laid down strict terms of engagement: bring us new ideas on how to sell the deal to investors and save the usual political gamesmanship. But with such a huge payday at stake--an estimated $100 million in fees for handling the offering--would you expect all the big firms to play by the Google rules Of course not. Just ask Goldman Sachs.
To win a chunk of the Google business, Goldman, the nation’s premier investment bank, set free its CEO, Hank Paulson, to pull some strings. Paulson is one of Wall Street’s best "call men", who can wave a Palm PDA full of connections when it’s crunch time to bring home a deal. But News week has learned that Paulson tried to sidestep Google’s orders by reaching out to one of Google’s largest investors, Kleiner Perkins, the powerful ventur
A. they should not unleashed its CEO to pull some strings.
B. they should always play by the rules.
C. Paulson is not the right person to lead the bank.
D. it's vital to have good perception in marketing.
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse: market segments, specially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操)or running. The executives also poing out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company&
A. A company should not sell its high quality shoes in discount stores.
B. A company should not limit its distribution network.
C. A company should do follow-up surveys of its products.
D. A company should correctly evaluate the impact of a new craze on the market.
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