The usual address for a Web site is the （）page address, although you can enter the address of any page and have that page sent to you.
How well is your Web site meeting demand The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the
A—An E-mail Account B—Web Site Design
C—Identifying Your Audience D—Selecting a Domain Name
E—Affiliate Programs F—Customer Research Online
G—E-mail Etiquette H—Contribute to Newsgroups
I—Contact the Online Media J—Seek Reciprocal Links
K—Selling Online Advertising Space L—Web Rings
M—Brand Power N—Developing E-mail Policies
O—Internal E-mailing Lists P—Setting up Shop Online
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