Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized (数字化) and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.
One major benefit of online advertising is the immediate spread of information that is notlimited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company.
Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements.
In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential (潜力).
Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized (数字化) and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.
One major benefit of online advertising is the immediate spread of information that is notlimited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company.
Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements.
In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential (潜力).
Color plays a very important role in selling products. It was not until after 1950 that much attention was even given to what the container of a product looked like. Most products were packaged in wrappers that were designed to protect and deliver. But that has all changed. These days, impulse purchasing (冲动型购物) makes up almost 75 percent of the consumer spending, and if the package fails to express the right message, it might be left sitting alone on the shelf.
Color is certainly the number one thing when designers settle upon a packaging design. The design teams know that people react differently to different colors furthermore, through a series of testing, certain patterns can be found. Color sends unseen messages to people and most of us react basically the same to some colors. Businessmen use this information to make their product more sellable.
As consumers, if we are aware of the most eye-catching package, we won’t be able to walk past it without taki
A. Package.
B. Product.
C. Wrapper.
D. Color.
| Advertising is a form of selling. For
thousands of years there have been individuals who have tried to (56)
others to buy the food they have produced or the goods they have made
or the services they can (57) . But in the 19th century the mass production of goods (58) the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that (59) the development of the railway and highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (60) possible. The objective of any advertisement is to convince people that it is in their best (61) to take the action the advertiser is recommending. The action (62) be to purchase a product, us A. profits B. benefits C. interests D. gains 我来回答: 提交
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