更多" Market Research"的相关试题:
[单项选择] Market Research
Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up.
The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-ch
A. option
B. alternative
C. end
D. opening
[单项选择]An analyst does research about market supply curve. Which of the following statements is most accurate（）
A. The market supply curve is a total cost curve.
B. The market supply curve is the horizontal sum of the individual producer's supply curves above average variable cost curve.
C. The market supply curve is formed by adding the producer surplus of all individual producers.
[单项选择]An analyst does research about market structures. With respect to traditional oligopoly model, which of the following is least accurate The kinked demand curve model assumes:
A. that there is a break in the marginal revenue curve.
B. that the price decreases by one firm is followed by its peers.
C. that the price and quantity are sensitive to small cost changes.
[单项选择]An analyst does research about market multiple models and gathers the following information about three companies in the same industry:
| Company | Operating Income | Enterprise Value |
| A | $95000 | $829000 |
| B | $29000 | $327000 |
| C | $41000 | $452000 |
Based on this information, which of the following corupanies is likely the most overvalued（）
A. Company Ａ.
B. Company Ｂ.
C. Company Ｃ.
[单项选择]An analyst does research about market efficiency. Which of the following statements least likely explains why a market mispricing may persist（）
A. Arbitrage is encouraged to produce riskless profits.
B. A price discrepancy is insufficient large to leave the investor with a profit.
C. Short selling is limited or restricted.
[单项选择]An analyst does research about securities market indices and gathers the following information is about a value-weighted index comprised of three non-dividend paying stocks:
| 31 December 2011 | 31 December 2010 |
| Stock | Share price | Outstanding shares | Share price | Outstanding shares |
| 1 | $23.00 | 3400 | $25.50 | 3400 |
| 9 | $19.50 | 6600 | $16.00 | 6600 |
| 3 | $33.00 | 4600 | $20.50 | 9200 |
If the index value on 31 December 2010 was 102.5, the index value on 31 December 2011 is closest to:（）
A. 99.7
B. 96.5
C. 108.8
[单项选择]An analyst does research about security market indices. The number of freely floating share available is component of which of the following index weighting schemes（）
A. Fundamental weighting.
B. Price weighting.
C. Market-capitalization weighting.
