Passage Two Few numbers tell a happier story than those that measure life expectancy. An American born in 1900 could expect to live 47 years. Thanks to colossal improvements in sanitation and medicine, that figure is now 75 for men and 80 for women. 71 So it is both alarming and surprising when life expectancy falls, even for a small part of the population. Yet that is what some researchers at Harvard have found. They looked at death rates by county, having corrected for migration and merged sparsely populated ones so that America’s 3, 141 counties became 2, 068 “county units. ” 72 But between 1983 and 1999, it fell significantly(by about a year)for women in 180 county units, and stagnated in another 783. Men fared less poorly: their life expectancy fell significantly in only 11county units, and stagnated in another 48. Put differently, life expectancy appears to have either stagnated or fallen slightly for some 4% of American men and 19% of women. The
A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.
| Most new words are made up from other
earlier words; language-making is a conservative process, wasting little. When
new words unfold out of old ones, the original meaning usually hangs around like
an unrecognizable scent, a sort of secret. There are two immense words from Indo-European, gene and bheu, each a virtual anthill in itself, from which we have constructed the notion Of everything. At the beginning or as far back as they are traceable, they meant something like being. Gene signified beginning, giving birth, while bheu indicated existence and growth. Gene turned itself successively into kund jaz (Germanic) and gecynd (Old English), meaning kin or kind. Kind was at first a family connection, later an elevated social rank, and finally came to rest meaning kindly or gentle. Meanwhile, a branch of gene became the Latin gens A. how to coin new words B. where to trace the origin of language C. the evolution of words D. language and nature [单项选择] Two Words Is a Minute Description of a Human Need
Famous for citing website design mistakes, Jakob Nielsen, the web’’s original usability guru (指导者) , explains why search has taken over, why adverts aren’’t working, and how to make browsing better.
Technology Guardian: The hype is everywhere about Web 2. 0. How do things like Ajax fit into the guidelines you’’ve been espousing (支持)
Jakob Nielsen: It’’s always been good usability to make interfaces reactive, to have as fast response times as possible. Many of these Web 2. 0 things are tricks to provide it in a faster way. In that sense it works well, it’’s just a programming technique for achieving these goals. I used to say that I don’’t like a lot of functionality inside a web browser, but now you can view the browser more like a programming system or a programming language almost, and therefore your browser can become a support platform. The question then becomes "is that the best way of doing these a
A. Y B. N C. NG 我来回答: 提交
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