[单项选择]Pedestrians Only 1. The concept of traffic-free shopping areas goes back a long time. During the Middle Ages, traffic-free shopping areas were built in Middle Eastern countries to allow people to shop in comfort and, more importantly, safely. As far back as 2,000 years ago, road traffic was banned from central Rome during the day to allow for the free movement of the pedestrians, and was only allowed in at night when shops and markets had closed for the day. In most other cities, however, pedestrians were forced to share the streets with horses, coaches and, later, with cars and other motorized vehicles. 2. The modern, traffic-free shopping street was born in Europe in the 1960s, when both city populations and car ownership increase rapidly. Dirty gases from cars and the risks involved in crossing the road were beginning to make shopping an unpleasant and dangerous experience. Many believed the time was right for experimenting with car-free streets, and shopping areas seemed the best

[单项选择]Pedestrians Only 1. The concept of traffic-free shopping areas goes back a long time. During the Middle Ages, traffic-free shopping areas were built in Middle Eastern countries to allow people to shop in comfort and, more importantly, safely. As far back as 2,000 years ago, road traffic was banned from central Rome during the day to allow for the free movement of the pedestrians, and was only allowed in at night when shops and markets had closed for the day. In most other cities, however, pedestrians were forced to share the streets with horses, coaches and, later, with cars and other motorized vehicles. 2. The modern, traffic-free shopping street was born in Europe in the 1960s, when both city populations and car ownership increase rapidly. Dirty gases from cars and the risks involved in crossing the road were beginning to make shopping an unpleasant and dangerous experience. Many believed the time was right for experimenting with car-free streets, and shopping areas seemed the best

[单项选择] To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell Whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent (慈善的) or that consumer satisfact
A. A business produces goods only because they want to satisfy the needs of the public.
B. Consumer satisfaction is always the most important factor for producers to consider.
C. Both consumer satisfaction and persuasive salesmanship serve producers pursuit of profit.
D. Producers and merchants are very benevolent in that they focus on consumer’’ s satisfaction.