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The digital revoluti"的相关试题:
[单项选择]Passage 3
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “Th
A. Jerry Wind
B. Vijay Mahajan
C. Jerry Wind and Vijay Mahajan
D. an anonymous
[简答题]Passage 3
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (eBay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emer
A. A． a paper discussing digital revolution
B． an introduction to a book
C．a book on digital revolution
D．an overview of a paper
[单项选择]
Passage Four
The agricultural revolution in the nineteenth century involved two things: the invention of labor-saving machinery and the development of scientific agriculture. Labor-saving machinery naturally appeared first where labor was scarce. "In Europe", said Thomas Jefferson," the object is to make the most of their land, labor being abundant; here it is to make the most of our labor, land being abundant." It was in America, therefore, that the great advances in nineteenth-century agricultural machinery first came. At the opening of the century, with the exception of a crude plow, farmers could have carried practically all of the existing agricultural implements (具) on their backs; by 1860, most of the machinery in use today had been designed in an early form. The most important of the early inventions was the iron plow. As early as 1790 Charles Newbold of New Jersey had been working on the idea of a cast-iron plow and spe
A. Get the best yield from.
B. Raise the price of.
C. Exaggerate the worth of.
D. Earn a living on.
[简答题]Passage 1: The agricultural revolution in the nineteenth century involved two things: the invention of labor-saving machinery and the development of scientific agriculture. Labor-saving machinery naturally appeared first where labor was scarce. "In Europe", said Thomas Jefferson, "the object is to make the most of their land, labor being abundant; here it is to make the most of our labor, land being abundant". It was in the United States, therefore, that the great advances in nineteenth-century agricultural machinery first came. At the opening of the century, with the exception of a crude plow, farmers could have carried practically all of the existing agricultural implements on their backs; by 1860, most of the machinery in use today had been designed in an early form. The most important of the early inventions was the iron plow. As early as 1790 Charles Newbold of New Jersey had been working on the idea of a cast-iron plow and spent his entire fortune in introducing his invention
A. A．The need for agricultural advances to help feed a growing population
B．The development of safer machines demanded by the labor movement
C．Machinery that contributed to the agricultural revolution
D．New Jersey as a leader in the agricultural revolution
[单项选择]
Passage 3
（1）The agriculture revolution in the nineteenth century involved two things: the invention of labor-saving machinery and the development of scientific agriculture. Labor-saving machinery naturally appeared first where labor was scarce. "In Europe", said Thomas Jefferson, "the object is to make the most of their land, labor being sufficient; {{U}}here{{/U}} it is to make the most of our labor, land being abundant." It was in America, therefore, that the great advances in nineteenth-century agricultural machinery first came. At the opening of the century, with the exception of a crude (粗糙的) plow, farmers could have carried practically all of the existing agricultural tools on their backs. (2) By 1860, most of the machinery in use today had been designed in an early form. The most important of the early inventions was the iron plow. As early as 1890 Charles Newbolt of New Jersey had been working on the idea of a cast-iron plow and
A. Europe
B. America
C. New Jersey
D. Indiana
[填空题]The digital revolution. as exemplified by the Internet and
electronic commerce, has shaken marketing practices in their core. (1)
In a recent paper, Wharton’s Jerry Wind, director of the SEI Center
for Advanced Studies in Management, and author Vijay Mahajan, (2)
a marketing professor at the College of Business Administration of
the University of Texas at Austin, examines the impact of digital (3)
marketing on concepts like pricing, when customers can propose their
own prices, or buyers and sellers can haggle independent in auctions. (4)
The paper provides an overview of some of the emerging realties and
new rules of marketing in a digital world, and outlines the new (5)
discipline of marketing may look like in the early part of the new century.
To begin with, say the aut
