Passage 1
Advertisement can be thought "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We
A. businesses usually do not pay much for advertisement
B. businessmen know well that advertisement could bring them more profits
C. advertisement could hardly convince people of the value of the goods
D. advertisement usually cost businesses large amounts of money
Passage 1
Advertisement can be thought "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We
A. deceive customers
B. increase production
C. arouse suspicion
D. push the sale
Passage 3
Blind people can "see" things by using other parts of their bodies. This fact may help us to understand our feelings about color. If blind people can sense color differences, then perhaps we, too, are affected by color unconsciously (无意识地).
(1) Manufacturers (生产商) have discovered by experience that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and that cosmetics (化妆品) should never be packaged in brown. These discoveries have grown into a branch of color psychology.
Color psychology now finds application in everything from fashion to decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a day color with associations of energy and incentive (刺激). For a primitive man, activity during the day meant hunting and attacking, while he soon saw red as the color of blood and anger and the heat that came wit
A. associated with the time of the day
B. dependent on our personalities
C. are linked with our ancestors
D. partly due to psychological factors
Passage Three
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I can think of no better career for a young novelist than to for some years a sub-editor on a rather conservative newspaper. The man who was of chief importance to me in those days was the chief sub-editor, George Anderson. I hated him in my first week, but I grew almost to love him before three years had passed. A small elderly Scotsman with a flushed face and laconic humour, he drove a new sub-editor hard with his sarcasm. Sometimes I almost fancied myself back at school again, and I was always glad when five-thirty came, for immediately the clock marked the hour when the pubs opened, he would take his bowler hat from the coat-rack and disappear for thirty minutes to his favourite bar. His place would be taken by the gentle and courteous Colonel Maude. Maude was careful to see that the new recruit was given no story w A. stand over them while they worked and make unpleasant remarks B. go out for a drink and let them solve their own problems C. provoke them into disliking him D. use bitter humour to draw their attention to their mistakes [单项选择]Passage Three
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