[单项选择]One of the most authoritative speaking to us today is, of course, the voice of the advertisers. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it.
The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufactur
A. advise them on ways of giving a product customerappeal
B. accept responsibility for giving a product customerappeal
C. advise them on the best time to go ahead with production
D. consult them during the design and development stages

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[单项选择]One of the most authoritative speaking to us today is, of course, the voice of the advertisers. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it.
The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufactur
A. production cost
B. quality
C. market value
D. appeal

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[单项选择]One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamor dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the road-side billboards all day and flashes messages to us in colored lights at night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growing industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will wan
A. influences our image of the kind of person we ought to be like.
B. interferes with the privacy of home life.
C. continually forces us into buying things.
D. distracts us no matter where we travel.

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[单项选择]
{{B}}Passage One{{/B}}

Most of us are taught to pay attention to what is said—the words. Words do provide us with some information, but meanings are derived from so many other sources that it would hinder our effectiveness as a partner to a relationship to rely too heavily on words alone. Words are used to describe only a small part of the many ideas we associate with any given message. Sometimes ate can gain insight into some of those associations if we listen for more than words. We don’t always say what we mean or mean what we say. Sometimes our words don’t mean anything except "I’m letting 0ffsome steam. I don’t really want you to pay close attention to what I’m saying. Just pay attention to what I’m feeling." Mostly we mean several things at once. A person wanting to purchase a house says to the current owner, This step has to be fixed bef
A. they use proper words to carry their ideas
B. they both speak truly of their own feelings
C. they try to understand each other’s ideas beyond words
D. they are capable of associating meaning with their words

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[简答题]　Questions 1～5 　　Today one in every ten of us has difficulty getting to sleep and, according to Dr. Ian Oswald of Edinburgh university, the reason is simple. Most people who can’t sleep are their own worst enemies. They go to bed too early. 　　For every person who works most efficiently on the usual eight hours of sleep a night, two work best on five or six, and two on nine or ten. Voltaire made do with three hours but Sir Winston Churchill would happily sleep for 12～14 hours at a stretch if he could. 　　So how much sleep does a person really need It seems that the national average for men is seven hours and ten minutes, and for women ten minutes less, but everyone’s needs are different. Find out what you need and, according to Dr. Ernest Hartmann, one of America’s leading sleep scientists, you’re well on your way to allowing your body to work at its greatest efficiency. 　　After studying the sleep habits of nearly 1000 people, Dr Hartmann believes it’s the amount of deep sleep we ge
A. A．are feeling well
B．worry about it too much
C．repair our bodies by resting
D．plan our sleeping lives carefully

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