[A] THINGS have not been going well for Sony lately. Last month senior executives at the Japanese electronics giant issued an unprecedented apology after discovering that 9.6m laptop batteries, supplied to other computer-makers, were faulty and would have to be recalled at a cost of $436m. Sony’s Blue-ray high-definition technology, launched this summer, has suffered from delays and component shortages. "They really need some good news," says Paul Jackson of Forrester, a consultancy.
[B] In gaming, Sony faces far stronger competition than it did when it launched the PlayStation 2 in 2000. The PS2 went on to sell over 100m units, giving Sony 70% of the market. But gaming is a cyclical business, and success in one round does not guarantee success in the next. Microsoft has already sold over 6m of its Xbox 360 consoles, launched a year ago, and expects to have sold 10m by the end of 2006. Manufacturing problems delayed the PS3’s launch from May and mean
[A] THINGS have not been going well for Sony lately. Last month senior executives at the Japanese electronics giant issued an unprecedented apology after discovering that 9.6m laptop batteries, supplied to other computer-makers, were faulty and would have to be recalled at a cost of $436m. Sony’s Blue-ray high-definition technology, launched this summer, has suffered from delays and component shortages. "They really need some good news," says Paul Jackson of Forrester, a consultancy.
[B] In gaming, Sony faces far stronger competition than it did when it launched the PlayStation 2 in 2000. The PS2 went on to sell over 100m units, giving Sony 70% of the market. But gaming is a cyclical business, and success in one round does not guarantee success in the next. Microsoft has already sold over 6m of its Xbox 360 consoles, launched a year ago, and expects to have sold 10m by the end of 2006. Manufacturing problems delayed the PS3’s launch from May and mean
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