[单项选择]

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How Packaging(包装) is the silent but persuading salesman.
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the "quality" of the product and on how well it sells, because" Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, "as Louis Cheskin, the first social scientist studying consumers" feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the b
A. the pleasing color of the package
B. the special taste of the product
C. the strange shape of the package
D. the belief in the product

[单项选择]

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How Packaging(包装) is the silent but persuading salesman.
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the "quality" of the product and on how well it sells, because" Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, "as Louis Cheskin, the first social scientist studying consumers" feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the b
A. bring excitement to the consumers
B. attract the consumers’ attention
C. catch the eye movement of the consumers
D. produce a happy and peaceful feeling

[单项选择]We all associate colors with feelings and attitudes. In politics, dark blue often means "tradition", and red means "social change". But blue can also mean sadness (I’m feeling blue). White is often for purity, although in China white is worn for funerals, and red is used to express the joy of a wedding, in western Europe white is worn at weddings and black for funerals. Advertisers are aware of the importance of selecting colors according to the way people react to them. Soap powders come in white and light blue packets ( clean and cold, like ice); cereals often come in brown packets (tike wheat fields), but cosmetics never come in brown jars (dirty).
Where do these ideas come from Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism; day brought with it the possibility of action, and increased in the metabolic rate, thus providi
A. the association of day and night with passivity and action in ancient time
B. the association of black with funerals in western Europe
C. the association of white with purity in some countries
D. the association of red with joy in China

[填空题]How many people are almost blind to all colors
There are ______ people who are blind to all colors.

[单项选择]

There are thousands of volcanoes (火山) all over the world. What makes volcanoes What happens
The inside of the earth is very hot. Because it is very, very hot, the rock has melted like ice. It has become liquid, like water. It is always boiling, like water in a kettle. If you have seen a kettle boiling, you know that the steam and boiling water try to get out. The very hot melted rock inside the earth also tries to get out. Usually it cannot because the outside of the earth is tm thick and strong.
But in some places the outside of the earth is thin and weak. Sometimes a crack appears. The hot melted rock, which we call "lava" (熔岩), pushes out through the crack and bursts through. Steam and gas shoot up into the air and the hot melted lava pours out. Big pieces of rock may be thrown high into the air.
After a while the volcano becomes quiet again. The melted lava becomes hard. Later the same thing happens again and again. Each time more hot lava po
A. boiling water
B. boiled water
C. melted rock
D. melted ice

[填空题]For those who are almost blind to all colors, what kinds of colors can they only see
They can only see______.

[单项选择]
The movie Primary Colors is about a grey-haired, gravel-voiced, doughnut-loving Governor from a Southern American state who is running in a US presidential campaign. He has a colourful past that is in danger of grabbing frontpage deadlines and a no-nonsense lawyer wife, whose accent would be right at home in a prestigious Chicago law school. The similarities with president Bill Clinton and his wife Hillary seem hard to ignore.
The book Primary Colors,published under the byline "Anonymous", became best-seller when it came out not long after the 1992 American presidential election in which Clinton was elected to the White House. It appeared to be a thinly veiled account of what happened during that campaign. But Mike Nichols, the director of Primary Colors the movie, insists that there is no direct relationship between fiction and fact.
John Travolta,who plays governor Jack Stanton, agrees. He says that of course th
A. It was merely imitating life.
B. It was too much of politics.
C. It was merely fictions.
D. It was too much of entertainment.