[填空题]
Shopper 46 is making a decision. Stopwatch in hand, I observe
her from behind a cereal display. Shopper 46 has been contemplating bananas for
four minutes and 43 seconds. Finally, she moves to place one with minimal brown
spots in her cart, changes her mind and quickly de posits the unfit specimen
back onto the pile of fruit. Shopper 46 exits the produce department with a
bargain tub of banana pudding instead.
Working as a consumer
behavior researcher since last summer for Brian Wansink, director of the Cornell
University Food and Brand Lab, I have observed thousands of supermarket patrons
on the spot from Whole Foods to Safeway. In this economy, people are
increasingly trying to save money by eating in. As Americans make the
transition from restaurant tables to supermarket aisles, they are making
mistakes that translate into unnecessary expenses at the checkout
lane.
Grocery. shopping might seem like an ordinary, mechanical
activity
[填空题]For a regular shopper online, the private information on ______ is likely to get out.
[单项选择]A. Shopper and cashier. B. Husband and wife.
C. Player and coach. D. Patient and doctor.
[简答题]It has been found that less than one shopper in five makes a complete shopping list before going to the store. 76)The reason for this is that seven out of ten of today’s purchases are decided in the store, where the shoppers tend toward impulse (冲动) buying. 77)Buying groceries on impulse has risen for the past forty years, and this rise has coincided (重合) with the growth of self-service shopping. However, in grocery stores where clerks wait on customers there is much less impulse buying. 78)It is hard for people to buy on impulse if they have to address a clerk.
Psychologists have joined forces with merchandising experts. It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented. It was discovered by the psychologists that shoppers want help in their purchases. 79)Having so many choices confuses them, and they prefer the package that attracts them. Therefore, it is now more usual for food packers to pay attention
[单项选择]My husband, Tom, is a born shopper. He loves to look at things and to touch them. He likes to compare prices between the same items in different stores. He would never think of buying anything without looking around in several stores. As for me, I am not a shopper. I regard shopping as boring and unpleasant. If I like something and can afford it, I buy it straight away. I never take the time to look around for a good sale or a better deal.Bargains don’t interest me. Needless to say, Tom and I never go shopping together. The experience would be too painful for both of us. When it comes to shopping, we go our separate ways.()
A. Father and mother.
B. Son and daughter.
C. Husband and wife.
D. Brother and sister.