The following two questions are based on the following passage:
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.
The following two questions are based on the following passage:
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.
Passage 3 Questions 11 to 15 are based onthe following passage: According to a recent surv, ey, employees in many companies today work longer hours than employees did in 1979. They also take shorter vacations than employees in 1979. It seems that Americans are working harder today than ever before. Or are they A management consultant, Bill Meyer, decided to find out. For three days, he observed an investment banker hard at work. Meyer wrote down everything the banker did during his long workday. At the end of the three-day period, Meyer reviewed the banker’s activities with him. What did they find out They discovered that the man spent 80 percent of his time doing unnecessary work. For example, he attended unnecessary meetings, made redundant (多余的) telephone calls, and spent time packing and unpacking his two big briefcases.(79) Apparently many people believe that the more time a person spends at work, the more he or she accomplishes. When employers evaluate employees, they
A. Many people work long hours but do not always do a lot of work.
B. Most people can get more work done by working longer hours.
C. Most Americans work 80 hours a week, and some work even longer.
D. People can make more money by working longer hours.
Passage 2 Questions 6 to 10 are based on the following passage: Many private institutions of higher education around the country are in danger. Not ail will be saved, and perhaps not all deserve to be saved. There are low-quaiity schools just as there are low-quality businesses. We have no obligation to save them simply because .they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues (收入) significantly. Raising fees doesn’t bring in more revenue, for each time fees go up, the, enrollment (注册人数) goes down, or the mount that must be given away in student aid goes up. (77) Schools are bad businesses, whether rmblic or orivate, not usually because of bad management but because of the nature of the business. They lose money on every customer, and they can go bankrupt either from too few students or too many st
A. private higher education in general
B. public higher education in general
C. high-quality private universities and colleges
D. high-quality state universities and colleges
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