Reebok executives do not like to hear
their stylish athletic shoes called "footwear for yuppies". They contend that
Reebok shoes appeal to diverse market segments, specially now that the company
offers basketball and children’ s shoes for the under-18 set and walking shoes
for older customers not interested in aerobics or running. The executives also
pointing out that through recent acquisitions they have added hiking boots,
dress and casual shoes, and high-performance athletic footwear to their product
lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in
the upmarket retailing network that helped push sales to $ 1 billion annually,
ahead of all other sports shoe marketers. Reebok shoes, which are priced from $
27 to $ 85, will co A. they believe that their shoes are popular with people of different age groups B. new production lines have been added to produce inexpensive shoes C. "yuppies" usually evokes a negative image D. the term makes people think of prohibitive prices
更多"{{B}}Passage 1{{/B}}
Re"的相关试题:
[单项选择] {{B}}Passage 1{{/B}}
Reebok executives do not like to hear
their stylish athletic shoes called "footwear for yuppies". They contend that
Reebok shoes appeal to diverse market segments, specially now that the company
offers basketball and children’ s shoes for the under-18 set and walking shoes
for older customers not interested in aerobics or running. The executives also
pointing out that through recent acquisitions they have added hiking boots,
dress and casual shoes, and high-performance athletic footwear to their product
lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in
the upmarket retailing network that helped push sales to $ 1 billion annually,
ahead of all other sports shoe marketers. Reebok shoes, which are priced from $
27 to $ 85, will co A. the quality of a brand is measured by the service quality of the store selling it B. the quality of a product determines the quality of its distributors C. the popularity of a brand is determined by the stores that sell it D. consumers believe that first-rate products are only sold by high-quality stores
[单项选择]According to the passage, film industry executives have been reluctant to support African-American cinema for which of the following reasons A. Executives believe that African-American audiences are often repelled by the presentation of ideological issues in film. B. Executives conclude that African-American cinema is not likely to attract audiences overseas. C. Executives are of the opinion that African-American actors who emerge as stars are reluctant for the executives to associate them with "black" films. D. Executives are under the impression that there are many strong African- American producers, but few willing to work with mainstream studios. E. Executives are reluctant to support films which contain too many negative stereotypes about African-Americans.
[单项选择]Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand A. the reduction of distributors could increase its share of the market B. its supply of products fell short of demand C. too many distributors would cut into its profits
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