更多"Car makers have long used sex to se"的相关试题:
[单项选择]Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion of a long line of good cars. Ren
A. cars based on the old ones.
B. cars modeled on DNA technology.
C. cars produced with most advanced technology.
D. cars face-lifted only but little genuinely changed.
