[单项选择] The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the company’’s profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of "an objective," not a set of objectives. One cannot create a favorable climate among the financial community, emphasize one’’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will con
A. to select the best possible media
B. to create a good environment
C. to collect some information
D. to define the objectives

[单项选择] The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the company’’s profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of "an objective," not a set of objectives. One cannot create a favorable climate among the financial community, emphasize one’’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will con
A. one objective will confuse the selected audience
B. a set of objectives will help to attract new employees
C. one objective will make the selected audience know what to do
D. a set of objectives will help the selected audience know more about the campaign,.

[单项选择]Color is very important to most animals for it helps them to get along in the world. Color (21) to make an animal difficult for its enemies to (22) . Many animals match their (23) so well that as long as they do not move no one is (24) to see them. You probably have often "jumped" a rabbit. If you (25) , you know how the rabbit sits perfectly still (26) you are just a few feet away. You (27) see the rabbit till it runs for its (28) matches very closely the place where it is (29) . Many times you may have walked past a rabbit (30) didn’t run and you never knew it was there at all.
One of the most usual color schemes that helps animals to keep (31) being seen, is a dark back and light underpants. If an animal is the same color all (32) , there is always a dark shadow along the animal’s belly (腹部). (33) an enemy couldn’t see the animal he could see this dark shadow. The shad
A. out of
B. on
C. from
D. off