Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s effort
A. It’s a startup founded by Andrew Littlefield.
B. Its headquarters is located in San Francisco.
C. Its newly launched virtual world has the features of nightclubs and billboards.
D. The business model adopted for its virtual world is search advertising.
| Doppelganger, a San Francisco-based
startup is launching a virtual world today that’s part nightclub, pan billboard.
The steady shift of advertising dollars online has entrepreneurs scrambling to
come up with business models that will help them capture pan of the bounty. So
far, most of the attention has been on the search advertising gold-rush that
propelled Google from puny startup into a behemoth worth $115 billion. But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay Up to have theft products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls ban A. news service. B. search engine. C. search advertising. D. video games. [单项选择]Andy Lau did NOT
[单项选择]Burn rate is the speed at which a startup business consumes money. My rate was $ 75,000 a month. Four months after my company was set up, I had only a quarter of the starting capital left in the bank.
Looking for guidance, I went to talk to my friend, Arthur Walworth about my new venture. "Times of great change always bring out the risk-takers," he said. "And they leave winners and losers. My grandfather invested a lot of money in a project of Thomas Edison’s that ended up in failure." I was lost in thought at the notion of a Thomas Edison project ending in failure. Damn. It could happen to anybody! I must continue. At that time CD-ROM sales had bombed, so investors were fleeing from the field. I didn’t turn away from mine entirely, but instead linked it to the Internet. My plan was to offer consumers descriptions of home-design products by using a special software and let them modify the designs. Then we can enable them to get online professional and A. to with draw his money B. to start a new business C. to improve his service D. to reduce his investment 我来回答: 提交
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