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[多项选择]Question 2
·Your company needs to promote publicity in ways other than advertisements. Your manager feels that the company can gain reputation if more of its employees publish articles in newspapers. You have been asked to write a proposal regarding the need to encourage the employees to write articles for newspapers.
·Write your proposal, including the following.
·a brief description of the employees’ engagement in writing articles for newspapers
·an explanation of why published articles can contribute to the company’s publicity in terms of its technical expertise
·recommendations for incentive measures that urge the employees to consider writing articles for journals.
Question 3
·Your company has planned to screen out socially inappropriate massages from all of its advertisements. You have been instructed to write a report about biased ads which might foster negative stereotypes of some group.
·Write the report for your manager, i
[多项选择] Question 2
Your company needs to secure credibility in ways other than advertisements. Your manager feels that the company can gain reputation if more of its employees publish articles in journals. You have been asked to write a proposal regarding the need to encourage the employees to write articles for professional journals.
Write your proposal, including the following:
a brief description of the employees’ engagement in writing article for scholarly journals
an explanation of why published articles can contribute to the company’s credentials and credibility in terms of its technical expertise
recommendations for incentive measures that urge the employees to consider writing articles for journals
Question 3
Your company has been keen on screening out socially inappropriate messages from all of its advertisements. You have been instructed to write a report about biased ads which foster a negative stereotype of some group. Write the r
[多项选择]Question 2
Your company needs to secure credibility in ways other than advertisements. Your manager feels that the company can gain reputation if more of its employees publish articles in journals. You have been asked to write a proposal regarding the need to encourage the employees to write articles for professional journals.
Write your proposal, including the following:
a brief description of the employees’’ engagement in writing article for scholarly journals
an explanation of why published articles can contribute to the company’’s credentials and credibility in terms of its technical expertise
recommendations for incentive measures that urge the employees to consider writing articles for journals
Question 3
Your company has been keen on screening out socially inappropriate messages from all of its advertisements. You have been instructed to write a report about biased ads which foster a negative stereotype of some group.
Write the report for your manager
[简答题]{{B}}Question 2{{/B}}
·Your company needs to promote publicity in ways other than advertisements. Your manager feels that the company can gain reputation if more of its employees publish articles in newspapers. You have been asked to write a proposal regarding the need to encourage the employees to write articles for newspapers.
·Write your proposal, including the following.
·a brief description of the employees’ engagement in writing articles for newspapers
·an explanation of why published articles can contribute to the company’s publicity in terms of its technical expertise
·recommendations for incentive measures that urge the employees to consider writing articles for journals.
{{B}} Question 3{{/B}}
·Your company has planned to screen out socially inappropriate massages from all of its advertisements. You have been instructed to write a report about biased ads which might foster negative stereotypes of some group.
·Write the report for your manager, i
[多项选择]Manager Selecting
Your company needs to select a new manager for a new branch in another city. You have been asked to submit ideas on how to select the right person and make this new position attractive.
Discuss, and decide together:
What qualities a new manager should have
What types of financial incentives the company could offer to a new manager
[简答题]{{B}}PART TWO{{/B}}·Your company needs new office places You have been asked to look at two warehouse properties, after adverts for these properties were sent to you by a commercial property agent, During your visit, you made notes on the adverts.
·Then, using all these handwritten notes you have made, write a short report for your Managing Director, saying which property you think your company should buy.
·Do not include postal addresses.
·Write 120—140 words on a separate sheet.
[*]
[多项选择]Manager Selecting
Your company needs to select a new manager for a new branch in another city. You have been asked to submit ideas on how to select the right person and make this new position attractive.
Discuss, and decide together
· What qualities a new manager should have
·What types of financial incentives the company could offer to a new manager
[简答题]Question 2
· Your company will begin business in Shanghai. Your department has studied some aspects of Chinese business.
· Write a report about it.
· Write 200-250 words on the separate answer paper provided.
[多项选择]Question 2
·Your company recently sponsored an event and the head of marketing has asked you to write a report about it.
· Write your report for the head of marketing,
· outlining the reasons for choosing to sponsor the event
· describing the positive outcomes of sponsoring the event
·explaining the disadvantages that resulted from sponsoring the event
· making recommendations concerning future sponsorship activity.
· Write 200-250 words.
Question 3
·The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this.
· Write your proposal for the managing director
· identifying the market you propose
· explaining the potential advantages of this market
· suggesting how the company should approach entering this market
· mentioning risks that might be associated with this mark
[简答题]Question 4
·Your company has employed an outside consultant to organize an exhibition of your products, to be held next month. His work is unsatisfactory, and your boss has now decided that you should take over full responsibility instead. Your boss has asked you to write to the consultant to explain why he has been replaced.
·Write the letter to the consultant;
·giving two reasons why he has been replaced
·telling him he will be paid for this work
·asking him to brief you on the current situation.
·Write 200—250 words on the separate answer paper provided.
[多项选择]Question 4
·Your company manufactures coffee and wants to increase its sales. The Marketing Director
has asked you to write a proposal offering methods to increase sales of coffee.
·Write your proposal, including the following information:
·why you suggest changing the packaging of your coffee
·what changes should be made to the packaging
·how much the change will cost
·what the possible outcomes are.
[多项选择]Question 2
·Your company or organisation is considering the best way to improve efficiency. You have been asked to write a report giving recommendations on this.
·Write the report, outlining some of the problems the company has concerning efficiency and suggesting solutions. Refer to at least two of the following areas:
·staffing levels
·administration
·communications
·management
Question 3
·The company you work for faces increasing competition and the managing director has asked you to suggest ways of meeting this challenge.
·Write a proposal for the managing director, including the following information:
·reasons for the increased competition
·ways to increase sales
·any extra resources that might be needed
·any disadvantages there might be.
Question 4
·An international fund is offering grants to small businesses to improve their facilities. Your manager has decided to apply and has asked
[多项选择]Question 2
· Your company has decided to invest some of this year’s exceptionally high profits in one of the following areas:
·New company buses
· Culture comparative courses
·Special bonus payments
·You have been asked to write a report recommending how the profits should be invested and what benefits they would bring respectively.
·Write 200-250 words on your Answer Sheet.
[多项选择]Question 2
·Your company has decided to invest some of this year’ s exceptionally high profits in one of the following areas:
·New company buses
·Culture comparative courses
·Special bonus payments.
·You have been asked to wirte a report recommending how the profits should be invested and what benefits they would bring respectively.
·Write 200 - 250 words on your Answer Sheet.
[简答题]Question 4
·Your company has employed an outside consultant to organize an exhibition of your products, to be held next month. His work is unsatisfactory, and your boss has now decided that you should take over full responsibility instead. Your boss has asked you to write to the consultant to explain why he has been replaced.
·Write the letter to the consultant;
·giving two reasons why he has been replaced
·telling him he will be paid for this work
·asking him to brief you on the current situation.
·Write 200—250 words on the separate answer paper provided.
