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发布时间:2023-10-23 08:35:28

[单项选择]
·Read the article below about Smithson’s, a British department store, and the questions on the opposite page.
·For each question 13-18, mark one letter(A, B, C or D)on your Answer Sheet for the answer you choose.
{{B}}Department Store Magic{{/B}}
For most of the 20th century Smithson’s was one of Britain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.
B
A. was making a loss.
B. had a problem keeping staff.
C. was unhappy with its advertising agency.
D. mostly sold goods under the Smithson’s name.

更多"·Read the article below about Smith"的相关试题:

[单项选择]
·Read the article below about Smithson’s, a British department store, and the questions on the opposite page.
·For each question 13-18, mark one letter(A, B, C or D)on your Answer Sheet for the answer you choose.
{{B}}Department Store Magic{{/B}}
For most of the 20th century Smithson’s was one of Britain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.
B
A. an improvement in the retailing sector.
B. the previous work done on the store.
C. Rowena Baker’s choice of designer.
D. a change in the products on sale.
[单项选择]
· Read the article below about how to read annual report and the questions on the opposite page.
· For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
{{B}} How to read annual reports{{/B}}
First, turn back to the report of the certified public accountant. This third-party auditor will tell you fight off the bat if Galaxy’s report conforms with "generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story.
Then turn to the letter from the chairman, Usually addressed "to our shareholders," it’s up front -- and should be in more ways than one. The chairman’s tone reflects the personality, the well- being of the company. In this letter, the chairman shoul
A. the expressions used.
B. the explanations given by the chairman.
C. the performance of the company during the year.
D. the company’s future described by the chairman.
[单项选择]
·Read the article below about how to read a balance sheet.
·Choose the best word from A, B, C or D to fill each gap.
·For each question 21-30 mark one letter (A, B, C or D) on your Answer Sheet.
{{B}}HOW TO READ A BALANCE SHEET{{/B}}
A balance sheet is not like a Profit and Loss ac- count, which is a record of the activity transacted in a year and the profits (or losses) produced as a result. A balance sheet can be{{U}} (21) {{/U}}of as a photograph, a moment{{U}} (22) {{/U}}time, (usually the last day of the company’s financial year), which shows exactly what the business owns. These may be buildings, cash, stocks or debts, i.e. amounts of money{{U}} (23) {{/U}}to the business by customers.
A balance sheet may change from one Year to the next if, for example, a company sells one of its facto
A. earns
B. asks
C. requires
D. raises

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