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[填空题]Tips for Attending a Trade Fair
A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.
·A standing manager should be appointed from the start.
·If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
·Forward planning of budgets is essential. (8)
A trade fair is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either abo
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When is the trade fair due to
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A trade fair(trade show or expo)is an exhibition(展览)organized so that companies in a specific industry can showcase and demonstrate(展示)their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives(members of the trade)and members of the press, therefore trade shows are classified as either “Public” or “Trade Only”. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U. S. there are currently over 2,500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Consequently, cities often promote trade shows as a means of economic development.
An increasing number of trade fairs are happening online, and these events are called virt
[填空题]TRADE FAIR STANDS
A CIP System: Internal Telephone Systems
B Bertix pie: Top-of-the-Range Portable Computers
C Aurora Ltd: Hands-Free Mobile Phones for Vehicles
D FastCo Ltd: Distribution Services
E Tops Recruitment Agency: Specialists in Management
F HTML Ltd: Website Marketing and Internet Advertising
G Journey. com: Travel Agency for the Business Executive
H FTA: Finance for Training
Sally Green imports computer hardware and needs a company to transport it from the port to her chain of stores.
