[单项选择]FACTORS THAT INFLUENCE BUYING BEHAVIOR
Throughout the buying process, various factors may’ influence a buyer’s purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.
CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.
SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, m’ somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.
REFERENCE GROUP. A reference group
A. to manufacture products customers like most.
B. to improve their products.
C. to satisfy their customers.
[单项选择]That experiences influence subsequent behavior is evidence of an obvious but nevertheless remarkable activity called remembering. Learning could not occur without, the function popularly named memory. Constant practice has such an effect on memory as to lead to skilful performance on the piano, to recitation of a poem, and even to reading and understanding these words. So-called intelligent behavior demands memory, remembering being a primary requirement for reasoning. The ability to solve any problem or even to recognize that a problem exists depends on memory. Typically, the decision to cross a street is based on remembering many earlier experiences.
Practice (or review) tends to build and maintain memory for a task or for any learned material. Over a period of no practice what has been learned tends to be forgotten; and the adaptive consequences may not seem obvious. Yet, dramatic instances of sudden forgetting can be seen to be adaptive. In this sense, the ability to forget
A. he would survive best
B. he would have a lot of trouble
C. his ability to learn would be enhanced
D. the evolution of memory would stop
