To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated (1) on the efficient production of goods, and then relied on " (2) salesmanship" to move as much of these goods as possible. Such production and (3) focuses on the needs of the seller to produce goods and then (4) them into money.
Marketing, (5) , focuses on the wants of consumers. It begins with first analyzing the (6) and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that (7) trying to sell (8) is easiest to produce or buy for resale, the makers and dealers first (9) to find out what the consumer wants to buy and then (10) making it (11) for (12) .
This concept does not im
A. effort
B. try
C. attempt
D. endeavor
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