One of the most interesting paradoxes
in America today is that Harvard University, the oldest institution of higher
learning in the United States, is now engaged in a serious debate about what a
university should be, and whether it is measuring up. Like the Roman Catholic
church and other ancient institutions, it is asking-still in private rather than
in public whether its past assumptions about faculty, authority, admission,
courses of study, are really relevant to the problems of the 1990’s. Should
Harvard-or any other university-be an intellectual sanctuary, apart from the
political and social revolution of the age, or should it be a laboratory for
experimentation with these political and social revolutions; or even an engine
of the revolution This is what is being discussed privately in the big
clapboar A. fight against militarism. B. take an active part in solving society’s evils. C. support old and established institutions. D. involve themselves in politics. [单项选择]
{{B}}TEXT D{{/B}} One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamour(喧闹声)dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the mad-side Billboards all day and flashes messages to us in coloured lights at night. Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all h A. people are more concerned with the image of a product rather than the product itself B. it saves manufacturers from considering how the products can appeal to customers C. there are all kinds of media available D. there are many excellent advertisers who can make their voices authoritative 我来回答: 提交
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