[填空题] Can Business Be Cool
Why a growing number of firms are taking global warming seriously.
Companies supporting environment protection
Rupert Murdoch is no green activist. But in Pebble Beach later this summer, the annual gathering of executives of Mr Murdoch’s News Corporation--which last year led to a dramatic shift in the media conglomerate’s attitude to the Internet--will be addressed by several leading environmentalists, including a vice-president turned climate-change movie star. Last month BSkyB, a British satellitetelevision company chaired by Mr. Murdoch and run by his son, James, declared itself "carbon-neutral", having taken various steps to cut or offset its discharges of carbon into the atmosphere.
The army of corporate greens is growing fast. Late last year HSBC became the first big bank to announce that it was carbon-neutral, joining other financial institutions, including Swiss Re, a reinsurer, and Goldman