更多"Over the past decade, many companie"的相关试题:
[单项选择]Over the past decade, many companies had perfected the art of creating automatic behaviors—habits—among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits," said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine. "We wanted to learn from private industry how to create new behaviors that happen automatically."
The companies that Dr. Curtis turned to—Procter ＆ Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use e
A. perfected art of products
B. automatic behavior creation
C. commercial promotions
D. scientific experiments
[单项选择]Over the past decade, American companies have tried hard to find ways to discourage senior managers from feathering their own nests at the expense of their shareholder. The three most popular reforms have been recruiting more outside directors in order to make boards more independent, linking bosses’ pay to various performance measures, and giving bosses share options so that they have the same long-term interests as their shareholders.
These reforms have been widely adopted by America’s larger companies, and surveys suggest that many more companies are thinking of following their, lead. But have they done any good Three papers presented at the annual meeting of the Academy of Management in Boston this week suggest not. As is usually the case with boardroom tinkering, the consequences have differed from those intended.
Start with those independent boards. On the face of it, dismissing the boss’s friends from the board and replacing them with outsiders looks a perfect w
A. diversify the business of the corporation
B. protect the interests of the shareholders
C. introduce effective reforms in business management
D. enhance the cooperation between the senior managers and the board directors
[单项选择]
Over the past decade, thousands of patents have seen granted for what are called business methods. Amazon. corn received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.
Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known, is "a very big deal", says Dernnis D. Crouch of the University of Missouri School of Law. It "has the potential to eliminate an entire class of patents".
Curbs on business-method claims would be a dramatic about-face, because it was the Fe
A. Its ruling complies with the court decisions.
B. It involves a very big business transaction.
C. It has been dismissed by the Federal Circuit.
D. It may change the legal practices in the U.S.
