The Federal Communications Commission is not alone in worrying about television stations that air corporate advertisements masquerading as news stories. In fact, the FCC requires that broadcast stations disclose the corporate backers of "video news releases" or face a maximum fine of $32,500 for each violation. Enough violations and a station could lose its license. The FCC sets out a clear policy: All outside news reporting must be identified, disclosing the source of any video news release aired on a news program.
There are occasional declines. A nonprofit consumer watchdog group reported to the FCC that 77 stations broadcast video features about products from 49 companies without pointing out that they were produced by public relations firms representing these corporations. Public relations firms have one goal: to make their video news releases look as if they are legitimate news reports, not propaganda.
However, PR-produced video news releases merely
A. his offending of unimportant rules and regulations.
B. the health violation of a restaurant held by his group.
C. a sexual scandal which he involves in.
D. the launch of a new invention in his company.
The Federal Communications Commission is not alone in worrying about television stations that air corporate advertisements masquerading as news stories. In fact, the FCC requires that broadcast stations disclose the corporate backers of "video news releases" or face a maximum fine of $32,500 for each violation. Enough violations and a station could lose its license. The FCC sets out a clear policy: All outside news reporting must be identified, disclosing the source of any video news release aired on a news program.
There are occasional declines. A nonprofit consumer watchdog group reported to the FCC that 77 stations broadcast video features about products from 49 companies without pointing out that they were produced by public relations firms representing these corporations. Public relations firms have one goal: to make their video news releases look as if they are legitimate news reports, not propaganda.
However, PR-produced video news releases merely
A. advertisement videos that can be easily recognized by audience as promotions
B. reports on crimes committed by colored people
C. news releases to help with the product distribution of its sponsor
D. stories on successes of minorities
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