[填空题]the contrasting effects that new technology can have on existing business

[单项选择] New York As a travel destination, New York has something to offer almost every visitor. Though tourism has dropped since September 11, 2001, there are still lots of reasons to visit what many consider the greatest city in the world. City Overview New York City (NYC )is located on the Eastern Atlantic coast of the United States. It rests at the mouth of the Hudson River. The city is often referred to as a "city of islands. " Greater NYC is made up of five distinct areas called boroughs. These boroughs include Manhattan, Brooklyn, Queens, Staten Island and the Bronx. The boroughs are separated from each other by various bodies of water and are connected by subways, bridges and tunnels. When people refer to New York City, they are usually talking about Manhattan. Most of NYC’’s main attractions are located in this borough and the majority of visitors spend most of their vacation here. A Short History of the Big Apple No discussion about
A. Y
B. N
C. NG

[单项选择] The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’’ money. Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，太卡) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer’’s real concerns, Consider fire insurance. Fire insurance may be sold by appealing to fear o
A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don’’t need
C. the buying motives of consumers are controlled by advertisements
D. fire insurance is seldom a worthwhile investment