[填空题]
·Read this text taken from a business magazine.
·Choose the best sentence to fill each of the gaps.
·For
each gap (9-14), mark one letter (A-H) on your Answer Sheet.
·Do
not use any letter more than once.
During the 1980s, most U. S. department stores stopped
carrying furniture because turnover was too slow and costs were too high. That
created an opportunity for smaller, limited-line stores specidlizing in bedding,
upholstery, or casual dining.Now the Ikea (pronounced I- KEY-ah) retail chain
is, in turn, shaking up these traditional home-furnishings retailers. When Ikea
opened its first U. S. store in 1985, it had already developed a low-cost, low-
service strategy that was successful in Sweden (where it started) and other
parts of Europe.{{U}} (9) {{/U}}.
It’s difficult for
small retailers to compete with Ikea’s low prices or the 12,000-item selection
it offers in each of its 200,000-square-foot stores.{{U}} (10)
[填空题]
· Read this text taken from an article about marketing.
· Choose the best
sentence from the opposite page to fill each of the gaps.
· For each gap
(9-14), mark one letter (A-H) on your Answer Sheet.
· Do not use any letter
more than once.
{{B}}
How effective is your
marketing {{/B}}
Gone are the days when companies had departments
full of staff whose role nobody understood. Today we are all accountable and
have to be able to demonstrate the value of our contribution to our businesses.
And rightly so. But when it comes to marketing, what is effectiveness, how do
you measure it, and why is its measurement so important
Businesses are starting to recognise the key marketing questions. Are we
providing the right products for the right people at the right price Are our
brands better than those of our competitors {{U}} (9) {{/U}} That’s
because marketing is not the fluffy stuff that can be axed
[填空题]
·Read this text taken from an article on customers’ complaints.
·Choose
the best sentence from the opposite page to fill each of the gaps.
·For each
gap 9-14, mark one letter (A-H) on your Answer Sheet.
·Do not use any letter
more than once.
{{B}}How to Handle Customers’ Complaints{{/B}}
...
Complainers can damage a company faster than you can say "I’m sorry." But the
companies with savvy are turning them into loyal buyers. Fred Jerome survived a
frequent flyer’s nightmare. Boarding at 9:30 Pan Am shuttle in New York one
morning, he expected to arrive in Boston in plenty of time for an afternoon of
business meetings. However Logan Airport was blanketed in fog and the pi- lot
circled for two hours before landing in Hartford Connecticut, to refuel. "No one
may leave the plane" the pilot announced, frustrating passengers who wished to
switch to a rental car or use a telephone. When he then said he was returning to
