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Social Media Presents Challenge to Universities

Universities have a new weapon in the battle to protect their reputations: the friendly student blogger
[A] A few days ago, Vshuf, an international student, posted a message on the Student Room discussion site. He wanted to know which university—Glasgow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best place to study business. The academic reputation of the institution was important, but there was another consideration. "How are people like in these universities " the post asked. "I have watched some videos about Warwick on YouTube and it seems to me that the people are snobby and arrogant in contrast to those from Nottingham." Members were quick to defend Warwick, but Vshuf remained unconvinced.
[B] The thread highlights the difficulty that universities face in the age of social media. At a time when reputation is more importan

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Social Media Presents Challenge to Universities

Universities have a new weapon in the battle to protect their reputations: the friendly student blogger
[A] A few days ago, Vshuf, an international student, posted a message on the Student Room discussion site. He wanted to know which university—Glasgow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best place to study business. The academic reputation of the institution was important, but there was another consideration. "How are people like in these universities " the post asked. "I have watched some videos about Warwick on YouTube and it seems to me that the people are snobby and arrogant in contrast to those from Nottingham." Members were quick to defend Warwick, but Vshuf remained unconvinced.
[B] The thread highlights the difficulty that universities face in the age of social media. At a time when reputation is more importan

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[填空题]Wired for Distraction: Kids and Social Media

A. Most parents who worry about their kids’ online activity focus on the people or content their children might encounter: Are they being cy berbullied Do they have access to age-inappropriate material Can sexual predators (色狼) reach them What I worry about, as a sociobiologist, is not what my kids are doing on the Intemet but what all this connectivity is doing to their brains. Scientific evidence increasingly suggests that, amid all the texting, poking and surfing, our children’s digital lives are turning them into much different creatures from us—and not necessarily for the better.
B. For starters, there is the problem of what some researchers refer to as continuous partial attention, a term coined by former Microsoft executive Linda Stone. We know the dangers of texting or talking on the phone while operating a motor vehicle—but what about when forming a brain A Kaiser Family

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