For more than a decade, the prevailing view of innovation has been that little guys had the edge. Innovation bubbled up from the bottom, from upstarts and insurgents. Big companies didn’t innovate, and government got in the way. In the dominant innovation narrative, venture-backed start-up companies were cast as the nimble winners and large corporations as the sluggish losers.
There was a rich vein of business-school research supporting the notion that innovation comes most naturally from small-scale outsiders. That was the headline point that a generation of business people, venture investors and policy makers took away from Clayton M. Christensen’s 1997 classic, The Innovator’s Dilemma, which examined the process of disruptive change.
But a shift in thinking is under way, driven by altered circumstances. In the United States and abroad, the biggest economic and social challenges—and potential business opportunities—are problems in m
A. business people are more innovative than government officials
B. all kinds of changes are disruptive activities in some sense
C. the dilemma of any innovation is its disruptive nature
D. small businesses are more creative than large companies
For more than a decade, the prevailing view of innovation has been that little guys had the edge. Innovation bubbled up from the bottom, from upstarts and insurgents. Big companies didn’t innovate, and government got in the way. In the dominant innovation narrative, venture-backed start-up companies were cast as the nimble winners and large corporations as the sluggish losers.
There was a rich vein of business-school research supporting the notion that innovation comes most naturally from small-scale outsiders. That was the headline point that a generation of business people, venture investors and policy makers took away from Clayton M. Christensen’s 1997 classic, The Innovator’s Dilemma, which examined the process of disruptive change.
But a shift in thinking is under way, driven by altered circumstances. In the United States and abroad, the biggest economic and social challenges—and potential business opportunities—are problems in m
A. will stimulate a chain of other innovations in related fields
B. should fit into a network of changes to become more effective
C. should meet economic challenges to assume social significance
D. can never solve any problem but only serves to complicate it
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