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发布时间:2024-05-11 21:03:35

[单项选择]Chinese audiences watching Transformers 3: Dark of the Moon will recognize more than just the alien robot stars from the previous movies. In the latest blockbuster sequel, which opens on Thursday, household Chinese brand names loom large as part of an unprecedented product placement push.
Sam, the protagonist played by Shia LaBeouf, appears in a T-shirt from Meters/bonwe—a mid-level clothing retailer well known to many young Chinese and one of the four Chinese brands to appear in the film.
The Chinese branding campaign is the largest so far in any single Hollywood movie, highlighting Chinese companies’ determination to go global and also use global marketing techniques to raise their domestic profiles.
"The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better," says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which worked with Lenovo on Tran
A. clothing retailer
B. dairy companies
C. protagonist in the film
D. an unprecedented product placement push

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[单项选择]Chinese audiences watching Transformers 3: Dark of the Moon will recognize more than just the alien robot stars from the previous movies. In the latest blockbuster sequel, which opens on Thursday, household Chinese brand names loom large as part of an unprecedented product placement push.
Sam, the protagonist played by Shia LaBeouf, appears in a T-shirt from Meters/bonwe—a mid-level clothing retailer well known to many young Chinese and one of the four Chinese brands to appear in the film.
The Chinese branding campaign is the largest so far in any single Hollywood movie, highlighting Chinese companies’ determination to go global and also use global marketing techniques to raise their domestic profiles.
"The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better," says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which worked with Lenovo on Tran
A. to expand their brand recognition in foreign markets
B. to focus on the domestic market
C. raise their domestic profiles
D. all the above
[简答题]Sometimes audiences respond to personal appearance in a fixed manner. As a result they may discount messages given by speakers who are very much younger than themselves.
( Lines 4-6, Para . 1, Passage 1 )


[单项选择]A. She is watching videos.
B. She is watching TV.
C. She is reading books.
[单项选择]Modern theatre audiences are less able to understand classical plays than previous generations because of a declining knowledge of literature and history, Nicholas Hytner, director of the National Theatre, believes. Hytner called for the study of history to be made compulsory for 14-to 16-year-olds and warned that important cultural resonances were being lost as the influence of traditional classical education receded.
He said: "Generation by generation...people are being cheated of something that’s really good to know." Hytner, who is best known for his direction of Adrian Lester in Henry V, made his comments yesterday during a discussion with the writer Alan Bennett about his play The History Boys. He told an audience of history and English teachers at the fourth annual Prince of Wales education summer school in Dartington, Devon, that history should be studied until at least age 16.
He said people had been lamenting the demise of classical education since
A. history should be made compulsory for 16-year-olds
B. history should be made compulsory for 14-year-olds
C. people are being cheated of something that’s really good to know
D. audiences lack education to understand classical plays
[填空题]Publicity can cover large numbers of audiences in a short time and its costs are lower than______.
[单项选择]

Today TV audiences all over the world are accustomed to the sight of American astronauts in tip-top condition, with fair hair, crew-cuts, good teeth, an uncomplicated sense of humour and a severely limited non-technical vocabulary.
What marks out an astronaut from his earthbound fellow human beings is something of a difficult problem. Should you wish to interview him, you must apply beforehand, and you must be prepared for a longish wait, even if your application meets with success. It is, in any case, out of the question to interview an astronaut about his family life or personal activities, Because all the astronauts have contracts with an American magazine under conditions for bidding any unauthorized disclosures about their private lives.
Certain obvious qualities are needed. Anyone who would be a spaceman must be in perfect health, must have powers of concentration( since work inside a spacecraft is exceptionally demanding)and must have considerable courage.
A. his own business and privacy
B. secrets as far as interviews are concerned
C. the property of an American magazine
D. the first-rate national confidential information

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