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发布时间:2024-03-15 18:27:44

[单项选择][听力原文] ??善于从消费者的意见中去发现问题,这是许多企业开发新产品成功率高的决窍之一。 ??以电冰箱为例。日本三洋公司的电冰箱曾一度滞销,开发部部长为探究其原因,召集了几十名家庭主妇到公司征求意见。有一位妇女说:“现在的冰箱都是单门的,每次打开冰箱取食物时,冰箱冷气大量往外跑,很可惜。要是能将冰箱的外门制成上下两半,取东西时只需打开所需的那一半,就一定能节省很多冷气,肯定很受欢迎。”开发部长根据这一条意见,立即组织人员进行研究、设计。没隔多久,“三洋双门冰箱”便问世了,成为饮誉全球的新产品。 ??在中国,一次,安徽美菱股份有限公司总经理到北京出差,在一家商场看见一位小伙子摸着“美菱”冰箱自言自语道:“这冰箱好倒是好,就是冷冻室太小了。”总经理听到此话如获至宝,回厂后马上组织力量攻关,很快开发出了L81型大冷冻室冰箱,投放市场后十分热销。 ??由此可见,消费者的意见就是市场信息、产品信息,谁善于发现它,谁就能在产品上有所发明、创新,从而以适销对路的新品赢得顾客,赢得竞争。但令人遗憾的是,时下有不少企业在开发产品中,不是注重从消费者的意见中去发现市场需求,而是“闭门造车”,这样开发出来的新产品,往往十有八九是失败的。 ??产品上的发明、创新,是企业求发展的关键。而成功的发明、创新,又取决于成功的发现。所以,一个企业要在日趋激烈的市场竞争中立于不败,就须长一双“慧眼”,善于从消费者的意见中去发现新产品。 什么是企业开发新产品成功率高的诀窍?()
A. 便宜的成本 
B. 高档原材料 
C. 廉价劳动力 
D. 消费者意见

更多"[听力原文] ??善于从消费者的意见中去发现问题,这是许多企业开发新"的相关试题:

[单项选择][听力原文] 消费者对黑白广告是什么态度?()
A. 不喜欢 
B. 很欢迎 
C. 无所谓 
D. 很讨厌
[单项选择][听力原文] 贾平凹认为自己善于反映什么生活?()
A. 善于反映农村的生活 
B. 既能反映农村生活又能反映城市生活 
C. 不善于反映城市生活 
D. 反映城市生活不如反映农村生活
[单项选择][听力原文] 如果有意见或建议,应该去哪儿?()
A. 柜台 
B. 收银台 
C. 服务台 
D. 经理室
[单项选择][听力原文] 女:想想看,洗衣粉广告面对的是什么消费者? 男:当然是妈妈们啦! 女:对啊,所以我们可以考虑请些普通的家庭妇女来拍广告! 男:可我觉得现在的妈妈也很时尚,如果请女明星来拍,会更吸引她们。 女:你说得也不是没有道理。 男:那我们应该请什么样的女星来拍呢? 女:长得要比较亲切,已经做了妈妈的最合适。 女的最可能是做什么工作的?()
A. 杂志编辑 
B. 广告设计 
C. 电影明星 
D. 市场调查
[单项选择][听力原文] ()
A. 8:30 
B. 8:35 
C. 8:40 
D. 8:45
[单项选择][听力原文] 三洋公司的开发部长根据谁的意见开发了“三洋双门冰箱”?()
A. 公司领导 
B. 一位妇女 
C. 电器商场 
D. 少年儿童
[单项选择]

[听力原文]
American higher education offers degrees in many areas of study. A community college student earns an associate degree after two years of general study. The student may then continue at a college or university for another two years to earn a bachelor’s degree. An undergraduate student at a four-year school earns a bachelor’s degree. Students majoring in an area of science receive the bachelor of science, also known by the letters B. S. Arts or humanities students get the bachelor of arts degree, or B. A. Students who continue in school may earn a master’s degree after two or three more years of study. Many Americans earn master’s degrees at night or on the weekends while they are working. One example of this is the MBA, a master’s degree in business administration. Students learn to deal with all kinds of business situations. They develop skills needed by many companies. MBA programs teach about economics, finance and marketing.
A. They can get an associate degree after two years of general study.
B. They can get a bachelor’s degree after two years of general study.
C. They can get a bachelor of science degree after four years of study.
D. They can get a bachelor of arts degree after four years of study.

[单项选择]

[听力原文]
Good morning, everyone Community service is an important component of education here at our university We encourage all students to volunteer for at least one community activity before they graduate. A new community program called "One on One" helps elementary students who’ve fallen behind. You education majors might be especially interested in it, because it offers the opportunity to do some teaching—that is tutoring in math and English. You’ll have to volunteer two hours a week for one semester. You can choose to help a child with math, English or both. Half-hour lessons are fine, so you could do a half hour of each subject two days a week. Professor Howard will act as a mentor to the tutors. He’ll he available to help you with lesson plans or to offer suggestions for activities. He has office hours every Tuesday and Thursday afternoon. You can sign up for the program with him and begin the tutor
A. To explain a new requirement for graduation.
B. To interest students in a community service project.
C. To discuss the problems of elementary school students.
D. To recruit elementary school teachers for a special program.

[单项选择][听力原文] 几点开会?()
A. 10:30 
B. 2:00 
C. 2:30 
D. 7:00
[单项选择][听力原文] 什么是知青?()
A. 从城市到农村当农民的青年人 
B. 在农村成长起来的知识青年 
C. 在农村当老师的青年人 
D. 到农村当工人的青年人
[单项选择]

[听力原文]
25Swiss voters overwhelmingly rejected a nationwide referendum Sunday that would have set the nation’s minimum wage at $25 an hour and 22created the world’s highest paid unskilled workforce.
Final results from Sunday’s vote showed 76.3% of voters opposed the Decent Salary Initiative, which would have had the greatest impact on 23immigrants working in such jobs as agriculture, housekeeping and catering.
The vote came days after hundreds of fast-food workers walked off their jobs in many U.S. cities and in more than 30 countries in a protest for higher wages.
The average household income in Switzerland is about $6,800 a month, government statistics show. In the USA, where the minimum wage is $7.25 an hour, the average is roughly $4,300, Census Bureau figures indicate. A recent effort to raise the U.S. minimum to $10 an hour failed to gain congressional traction.
Switzerland, however, features s
A. The minimum wage is made for servants.
B. The minimum wage is made for bus drivers.
C. The minimum wage is made for street cleaners.
D. The minimum wage is made for unskilled workers.

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