In 1992, the most recent year for which data are available, the US tobacco industry spent $5 billion on domestic marketing. That figure represents a huge increase from the approximate ￡250-million budget in 1971, when tobacco advertising was banned from television and radio. The current expenditure translates to about $75 for every adult smoker, or to $4,500 for every adolescent who became a smoker that year. This apparently high cost to attract a new smoker is very likely recouped over the average 25 years that this teen will smoke.
41. ______
In the first half of this century, leaders of the tobacco companies boasted that innovative mass-marketing strategies built the industry. Recently, however, the tobacco business has maintained that its advertising is geared to draw established smokers to particular brands. But public health advocates insist that such advertising plays a role in generating new demand, with adolescents being the primary target. To explore the
A. Gathering the information
B. Cigarettes produced to match an image
C. Changing attitudes allow new marketing tactics
D. Background to the research
E. A public uproar is avoided
F. The innovative move to written adverts
G. A century of uninhibited smoking
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